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December 27, 2010

Track Food Trends With Google Books

A Google N-gram comparing the use of the word "oven" (red) to the word "microwave" (blue) in millions of books.

Google Books, the online digital library that allows you to search inside thousands of books, might be the most useful tool for journalists, fact-checkers and other researchers since the Dewey decimal system. I love my neighborhood library, and I still buy books, but sometimes I just need one quote from a weighty tome I would never buy and that my library wouldn’t carry. Occasionally I find what I need in a book that I wouldn’t have even thought to look in.

Now the evil geniuses at Google Labs have come up with another way to waste company time—I mean, conduct research. If you go to ngrams.googlelabs.com, you can enter two or more search terms and it will give you a graph comparing how frequently they appeared in books. It goes up only to the year 2000, but it’s still a fun way to track food trends of the last century, at least by one measure.

For instance, compare “microwave” and “bake” between 1900 and 2000, and you see that “microwave” overtakes “bake” in the mid-1950s. Many of these early references probably have to do with other uses of microwaves than cooking (the first microwave oven was patented in 1941, but commercial models weren’t popular until the 1970s), but there is a steep rise between the 1970s and the peak in the mid-1990s, when “microwave” starts to decline again. “Bake” hit a low around the era of Betty Friedan’s The Feminine Mystique, but has been making a steady, if modest, comeback (like aprons).

Do you remember when you first heard of arugula? There’s a good chance it was around 1984, the year it overtook iceberg lettuce in references in American English books. Since then it has risen sharply, while iceberg lettuce has wilted by comparison.

“Tofu” was nearly unmentioned until around 1970. By the mid-1980s it shot above flatlining “roast beef.” Granola was also unheard of until 1970—not long after the Merry Pranksters introduced it to thousands of hungry, hungry hippies at Woodstock—but has risen steadily ever since, even briefly overtaking sushi for a few years around 1980, before raw fish made a flying leap and never came down.

It’s also interesting to see how our names for foods has changed. “Pasta” was flat as a noodle until the 1970s, when it began to rise, climbing past “spaghetti” around 1982.

A Google N-Gram shows big differences in which ethnic foods were popular.

A three-way race between “pad thai,” “moo goo gai pan” and “korma” shows Americans’ changing tastes in ethnic cuisines: the Indian curry dish had peaks (in the late 1970s) and valleys (throughout the 1980s) as steep as the Himalayas, while the Chinese noodles went limp after their peak around 1994, and the Thai noodle dish, relatively obscure until the late ’80s, shot past the others for a strong finish in 2000.

Can you think of any other good food-related queries? Report in the comments any interesting findings you discover.



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6 Comments »

  1. Athena says:

    Interesting the comparison of rice and wheat.

  2. mh says:

    This is a pretty cool feature. I tried searching for “vegan” knowing that the term (as it pertains to diet) was coined in the 1940s. The word shows up prior to 1940 but it has nothing to do with food. Unfortunately the search in books feature lumps items from 1817 to 1995 together, though from the graph I can see the term certainly comes in to greater use from the 1980s onward.

  3. Peggy says:

    take a look at pork, beef, chicken, fish….

  4. [...] This post was mentioned on Twitter by SmithsonianMag. SmithsonianMag said: RT @pmacott: Track Food Trends With Google Books http://t.co/7B6Uoyy via @SmithsonianMag [...]

  5. Robert says:

    Throw “macaroni” into the mix with spaghetti and pasta, and you’ll get an interesting third line on the graph, with macaroni peaking around 1915. Back then it was not a specific type of noodle but more a generic term for what we call pasta today.

    You can easily wile away hours with those graphs!

  6. DianeAKelly says:

    Try “sushi.” Practically nothing until around 1950, followed by an enormous jump after 1980. (http://tinyurl.com/27db44u)

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