Comments on: Inviting Writing: Addicted to Tab

By: Christine

Christine — Sun, 07 Apr 2013 00:09:51 +0000

fabulous article, thank you Kelly Robinson. I love the clandestine, scandalous tone you create around sneaking/hoarding TaB!

By: robert c. fischer

robert c. fischer — Sat, 29 Dec 2012 16:42:18 +0000

I was flattered to read Tinky’s exact recall of the Tab jingle I wrote in l964.

I was awarded a Clio for writing that commercial. It was the first campaign for Tab

and it gave Coca Cola’s new diet soft drink a reason for being other than weight

loss or health using “Taste”. And when Coca Cola went to Diet Coke that was kept up

with the campaign “Just for the Taste of It!” My Clio comm’l was “Candlelight” (1965).

By: Inviting Writing: Aunt Molly's Mysterious Greens | Food & Think

Inviting Writing: Aunt Molly's Mysterious Greens | Food & Think — Wed, 18 May 2011 21:00:22 +0000

[...] this month’s Inviting Writing, we asked you for stories of lost foods—cereals, soft drinks, cookies or foreign foods that you savored once but can no longer easily find. Today’s memory [...]

By: Inviting Writing: Red and White Cookies and Bean Tostadas | Food & Think

Mon, 09 May 2011 15:31:09 +0000

[...] Inviting Writing, we asked you to share stories of lost foods—cereal no longer on the market, hard-to-find diet sodas, dishes you remember from another place or time that you yearn to taste [...]

By: Tinky

Tinky — Sun, 08 May 2011 13:51:28 +0000

How can just one calorie taste so good?
How can just one calorie taste so good?
Because the Coca-Cola Company kept the flavor in tab!

I was singing this jingle just yesterday.

Alas, I don’t like the new tab nearly so well as the original. When Diet Coke was introduced, I just hated the sweetness. I remember arguing with a Coca-Cola salesman in a grocery store (coincidentally in Knoxville, where I lived at the time!). He told me, “No one likes tab.” My reply, of course, was that I wasn’t no one.

By: Laura

Laura — Thu, 05 May 2011 16:48:40 +0000

My sister and I still LOVE Tab! After reading this, I now have to try it with Bourbon.

By: susie

susie — Mon, 02 May 2011 16:14:56 +0000

That is hilarious…mixed with Bourbon. As a Tennessee transplant, I would know you were a Southerner just by that line! It was a Junior League staple when I moved here 16 years ago (with the Bourbon of course!)

By: Heather Robinson

Heather Robinson — Mon, 02 May 2011 14:49:49 +0000

The jingle I remember most is this one:

“Tab! Tab Cola – Whatta a beautiful drink!
Tab! (Tab Cola) – For beautiful people!
Tab!”