Comments on: Brand New http://blogs.smithsonianmag.com/ideas/2011/08/brand-new/ How human ingenuity is changing the way we live Thu, 13 Jun 2013 00:22:22 +0000 hourly 1 http://wordpress.org/?v=3.4 By: PJK http://blogs.smithsonianmag.com/ideas/2011/08/brand-new/comment-page-1/#comment-223 PJK Wed, 10 Aug 2011 17:50:08 +0000 http://blogs.smithsonianmag.com/ideas/?p=134#comment-223 I'd noticed some of these examples of mutant logos, but this post really pieces together the trend and its meaning in a way that I haven't seen before. The thread that leads from GAP to Greenpeace's DIY agitprop appropriation of corporate logos and the protean Google nameplate is just fascinating. I’d noticed some of these examples of mutant logos, but this post really pieces together the trend and its meaning in a way that I haven’t seen before. The thread that leads from GAP to Greenpeace’s DIY agitprop appropriation of corporate logos and the protean Google nameplate is just fascinating.

]]> By: Beverly Jones http://blogs.smithsonianmag.com/ideas/2011/08/brand-new/comment-page-1/#comment-221 Beverly Jones Wed, 10 Aug 2011 17:23:05 +0000 http://blogs.smithsonianmag.com/ideas/?p=134#comment-221 You are correct. It is indeed all about building -- and nurturing -- relationships. A logo should trigger a sense of recognition, a feeling of ownership. What is great about the shifting Google logo is that the familiar writing is imbedded within the timely, appealing imagery. You know instantly that the message is from Google, then you want to see what they're talking about today. When it all works, innovation does come at the expense of familiarity. You are correct. It is indeed all about building — and nurturing — relationships. A logo should trigger a sense of recognition, a feeling of ownership. What is great about the shifting Google logo is that the familiar writing is imbedded within the timely, appealing imagery. You know instantly that the message is from Google, then you want to see what they’re talking about today. When it all works, innovation does come at the expense of familiarity.

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