January 17, 2013
Utensil history was made last week and I, for one, took pleasure in seeing that we had finally evolved beyond the spork or, as some of you may know it, the foon.
But sadly, the unveiling of the HapiFork at the Consumer Electronics Show (CES) was not universally greeted with great jubilation, but rather with a fair amount of ridicule.
Produced by a Hong Kong company called HapiLabs, the HapiFork is curious little thing. It looks like a fork and works like a fork, but it vibrates like a cellphone. And why it buzzes is the reason the media largely responded with one big group eyeroll.
See, the HapiFork is a fork with a simple and noble mission–to get you to stop eating like a pig. It buzzes to remind you to slow down.
It tracks not only the number of bites you’ve taken, but also how much time has passed between them and how long it takes you to finish the meal. The slower you eat, the fewer calories you consume. And because all the data can be stored on your smart phone, you can measure how less a chowhound you’ve become.
But some critics were not enamored of the concept, portraying the HapiFork as the essence of nanny technology, another “smart” gadget enforcer of data-driven moderation. How, the thinking goes, did it come to this, where forks are telling us to shut our pieholes?
The measure of a man
But maybe, given the obesity epidemic in the U.S. and Europe, it’s time to start listening to buzzing silverware. In fact, there are those who believe the current boom in mobile apps and devices that track our health and bad habits could play a big role in helping the U.S. get its outrageous health care costs under control.
A major health trend this year, according to a new report from PricewaterhouseCoopers, will be a shift by employers and insurance companies to encourage employees to be a lot more proactive when it comes to taking care of themselves. That’s in part due to incentives in the Affordable Care Act, but also because today’s technology–whether it’s sensors, WiFi or smart phones–has made it so much easier to track every move we make, every breath we take.
We’ll likely see more companies turn to employee wellness programs focusing on prevention and tapping into all that data that our smart phones and other health gadgets are able to gather about us. Already, start-ups such as the Boston-based Healthrageous are being hired by companies to work closely with their employees with chronic conditions, such as diabetes or hypertension or even sleep disorders. Healthrageous provides both a tracking device–say a blood glucose monitor for diabetics–and a customized plan to help employees reach their personal goals, which could be anything from fitting into pants you last wore 10 years ago to being able to play with your grandkids.
PUSH Wellness, in Chicago, also contracts out an employee wellness program, but with a different spin. It actually pays cash incentives to workers who meet goals that raise their “PUSH” score–a number based on a person’s Body Mass Index (BMI), blood pressure, cholesterol and fitness level. With PUSH, it’s not enough for an employee to exercise; they have to show real measurable results or there’s no pay out.
The big health insurance companies are getting in on the act, too. Last month, Aetna unveiled Passage, a fitness app it developed with Microsoft, that allows people to feel like they’re running or biking in some of the world’s great cities–Rome, New York, or Barcelona, for instance.
Also last month, Cigna announced that it has made available, for free, to the first 20,000 people who download them, four apps bundled together as the “Healthy Living App Pack. One is designed to track your workouts, another to get you to relax, another the help you sleep. The fourth, Fooducate, is a food nutrition app designed to make you health savvy when you’re food shopping.
When sensors speak
Here are five other health devices that made a splash at CES last week:
- Would your wrist lie to you?: Another health wristband is coming on the market soon. Called Fitbit Flex, it will be able to track your daily activity–steps taken, calories burned–and also how you’ve slept, plus wake you up with a little buzz in the morning. For motivation, a display of four LED lights shows how far along you are in meeting that day’s goal. And at $100, it will be less expensive than the competitors already out there, Nike Fuel and Jawbone’s Up.
- Keep running or we’ll play “Gangham Style:” Or you can let little earbuds do the monitoring work. Coming out this spring are iRiver On headphones equipped with PerformTek Precision Biometrics technology that measures a range of body metrics, including heart rate, distance traveled, steps taken, respiration rate, speed, metabolic rate, energy expenditure, calories burned and recovery time.
- It was so much easier when pills looked like the Flintstones: For those dealing with a daily dose of multiple meds, there’s the uBox. The little box reminds people when it’s time to take their pills with a combination of beeps, blinking lights and smart phone reminders. And if you’ve already taken your meds, the box remains locked until it’s time for another set–the better to keep forgetful seniors from double dosing. It even lets other family members know if grandpa’s missed a med.
- Giving new meaning to “Let me hear your body talk”: Then there’s Metria, a small patch a person wears on their chest that measures heartbeat, skin hydration, breathing, steps taken and sleep patterns. (It records the duration and quality of sleep based on how much you’ve tossed and turned.) Each patch gathers information for seven days and can send it to a phone or tablet anywhere in the world. Metria’s designed primarily for elderly people who live alone, but the U.S. Air Force reportedly may use it to monitor pilots.
- Will walk for prizes: And bringing us back full circle to obesity is the ibitz PowerKey, a pedometer for kids. It doesn’t just track their activity, but rewards them with games, apps, shows and prizes for staying on the move. And yes, parents can check in on their kids’ progress on their own smart phones.
Video bonus: See why Stephen Colbert thinks the HapiFork is “unAmerican.”
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