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Cover of the January 1985 issue of Whole Earth Review (Source: Novak Archive)

“The ubiquity and power of the computer blur the distinction between public and private information. Our revolution will not be in gathering data — don’t look for TV cameras in your bedroom — but in analyzing information that is already willingly shared.”

Are these the words of a 21st century media critic warning us about the tremendous quantity of information that the average person shares online?

Nope. It’s from a 1985 article for the Whole Earth Review by Larry Hunter, who was writing about the future of privacy. And it’s unlikely Mr. Hunter could have any more accurately predicted the Age of Facebook — or its most pervasive fears.

Hunter begins his article by explaining that he has a privileged peek into the computerized world that’s just over the horizon:

I live in the future. As a graduate student in Artificial Intelligence at Yale University, I am now using computer equipment that will be commonplace five years from now. I have a powerful workstation on my desk, connected in a high-speed network to more than one hundred other such machines, and, through other networks, to thousands of other computers and their users. I use these machines not only for research, but to keep my schedule, to write letters and articles, to read nationwide electronic “bulletin boards,” to send electronic mail, and sometimes just to play games. I make constant use of fancy graphics, text formatters, laser printers — you name it. My gadgets are both my desk and my window on the world. I’m quite lucky to have access to all these machines.

He warns, however, that this connectedness will very likely come with a price.

Without any conspiratorial snooping or Big Brother antics, we may find our actions, our lifestyles, and even our beliefs under increasing public scrutiny as we move into the information age.

Hunter outlines the myriad ways that corporations and governments will be able to monitor public behavior in the future. He explains how bloc modelling helps institutions create profiles that can be used for either benign or nefarious purposes. We can guess that credit service companies beginning to sell much more specific demographic information to credit card companies in the early 1980s generally falls into the nefarious column:

How does Citicorp know what your lifestyle is? How can they sell such information without your permission? The answer is simple: You’ve been giving out clues about yourself for years. Buying, working, socializing, and traveling are acts you do in public. Your lifestyle, income, education, home, and family are all deductible from existing records. The information that can be extracted from mundane records like your Visa or Mastercard receipts, phone bill, and credit record is all that’s needed to put together a remarkably complete picture of who you are, what you do, and even what you think.

And all this buying, working and socializing didn’t even include through mediums like Facebook or Twitter in 1985. Hunter explains that this information, of course, can be used in a number of different ways to build complex pictures of the world:

While the relationship between two people in an organization is rarely very informative by itself, when pairs of relationships are connected, patterns can be detected. The people being modeled are broken up into groups, or blocs. The assumption made by modelers is that people in similar positions behave similarly. Blocs aren’t tightly knit groups. You may never have heard of someone in your bloc, but because you both share a similar relationship with some third party you are lumped together. Your membership in a bloc might become the basis of a wide variety of judgements, from who gets job perks to who gets investigated by the FBI.

In the article Hunter asks when private information is considered public; a question that is increasingly difficult to answer with the proliferation of high-quality cameras in our pockets, and on some on our heads.

We live in a world of private and public acts. We consider what we do in our own bedrooms to be our own business; what we do on the street or in the supermarket is open for everyone to see. In the information age, our public acts disclose our private dispositions, even more than a camera in the bedroom would. This doesn’t necessarily mean we should bring a veil of secrecy over public acts. The vast amount of public information both serves and endangers us.

Hunter explains the difficulty in policing how all of this information being collected might be used. He makes reference to a metaphor by Jerry Samet, a Professor of Philosophy at Bentley College who explained that while we consider it an invasion of privacy to look inside someone’s window from the outside, we have no objection to people inside their own homes looking at those outside on the public sidewalk.

This is perhaps what makes people so creeped out by Google Glass. The camera is attached to the user’s face. We can’t outlaw someone gazing out into the world. But the added dimension that someone might be recording that for posterity — or collecting and sharing information in such a way — is naturally upsetting to many people.

Why not make gathering this information against the law? Think of Samet’s metaphor: do we really want to ban looking out the window? The information about groups and individuals that is public is public for a reason. Being able to write down what I see is fundamental to freedom of expression and belief, the freedoms we are trying to protect. Furthermore, public records serve us in very specific, important ways. We can have and use credit because credit records are kept. Supermarkets must keep track of their inventories, and since their customers prefer that they accept checks, they keep information on the financial status of people who shop in their store. In short, keeping and using the kind of data that can be turned into personal profiles is fundamental to our way of life — we cannot stop gathering this information.

And this seems to be the same question we ask of our age. If we volunteer an incredibly large amount of information to Twitter in exchange for a free communications service, or to Visa in exchange for the convenience of making payments by credit card, what can we reasonably protect?

Hunter’s prescription sounds reasonable, yet somehow quaint almost three decade later. He proposes treating information more as a form of intangible property, not unlike copyright.

People under scrutiny ought to be able to exert some control over what other people do with that personal information. Our society grants individuals control over the activities of others primarily through the idea of property. A reasonable way to give individuals control over information about them is to vest them with a property interest in that information. Information about me is, in part, my property. Other people may, of course, also have an interest in that information. Citibank has some legitimate interests in the information about me that it has gathered. When my neighbor writes down that I was wearing a red sweater, both of us should share in the ownership of that information.

Obviously, many of Hunter’s predictions about the way in which information would be used came true. But it would seem that there are still no easy answers to how private citizens might reasonably protect information about themselves that’s collected — whether that’s by corporations, governments or other private citizens.

Chillingly, Hunter predicted some of our most dire concerns when Mark Zuckerberg wasn’t yet even a year old: “Soon celebrities and politicians will not be the only ones who have public images but no private lives — it will be all of us. We must take control of the information about ourselves. We should own our personal profiles, not be bought and sold by them.”

What do you think? Does our age of ubiquitous sharing concern you? Do you think our evolving standard of what is considered private information generally helps or hurts society?

Postcard from the Chicago Electrical Show circa 1908 [Source: Novak Archive]

The Consumer Electronics Show (CES), which concluded last week in Las Vegas, is where the (supposed) future of consumer technology gets displayed. But before this annual show debuted in 1967, where could you go to find the most futuristic gadgets and appliances? The answer was the American electrical shows of 100 years ago.

The first three decades of the 20th century was an incredible period of technological growth for the United States. With the rapid adoption of electricity in the American home, people could power an increasingly large number of strange and glorious gadgets which were being billed as the technological solution for making everyone’s lives easier and more enjoyable. Telephones, vacuum cleaners, electric stoves, motion pictures, radios, x-rays, washing machines, automobiles, airplanes and thousands of other technologies came of age during this time. And there was no better place to see what was coming down the pike than at one of the many electrical shows around the country.

The latest appliances and gadgets from the 1919 New York Electrical Show illustrated in the December 1919 issue of Electrical Experimenter magazine [Source: Novak Archive]

The two consistently largest electrical shows in the U.S. were in Chicago and New York. Chicago’s annual show opened on January 15, 1906, when less than 8 percent of U.S. households had electricity. By 1929, about 85 percent of American homes (if you exclude farm dwellings) had electricity and the early adopters of the 1920s — emboldened by the rise of consumer credit — couldn’t get their hands on enough appliances.

The first Chicago Electrical Show began with a “wireless message” from President Teddy Roosevelt in the White House and another from Thomas Edison in New Jersey. Over 100,000 people roamed its 30,000 square feet of exhibit space during its two weeks at the Chicago Coliseum.

“Wireless telephone” from the 1919 New York Electrical Show [Source: Novak Archive]

Just as it is today at CES, demonstration was the bread and butter of the early 20th century electrical shows. At the 1907 Chicago Electrical Show the American Vibrator Company gave out complimentary massages to attendees with its electrically driven massagers while the Diehl Manufacturing Company showed off the latest in sewing machine motors for both the home and the factory.

Decorative light was consistently important at all the early electrical shows, as you can see by the many electric lights dangling in the 1908 postcard at the top of this post. The 1909 New York Electrical Show at Madison Square Garden was advertised as being illuminated by 75,000 incandescent lamps and each year the number of light bulbs would grow greater for what the October 5, 1919, Sandusky Register described as “America’s most glittering industry” — electricity.

The highlights of the 1909 New York show included “air ships” controlled by wireless, food cooked by electricity, the wireless telephone (technology that today we call radio), washing and ironing by electricity and even hatching chicken eggs by electricity. They also included a demonstration of 2,000,000 volts of electricity sent harmlessly through a man’s body.

The electric washing machine from the 1919 New York Electrical Show [Source: Novak Archive]

The hot new gadget of the 1910 Chicago show was the “time-a-phone.” This invention looked like a small telephone receiver and allowed a person to tell time in the dark by the number of chimes and gongs they heard. Musical chimes denoted the hour while a set of double gongs gave the quarter hours and a high pitched bell signified the minutes. The January 5, 1910, Iowa City Daily Pressexplained that such an invention could be used in hotels, “where each room will be provided with one of the instruments connected to a master clock in the basement. The time-a-phone is placed under the pillow and any guest wishing to know the hour has to press a button.”

Though the Chicago and New York shows attracted exhibitors from all over the country, they drew largely regional attendees in the 1900s and 1910s. New York’s show of course had visitors from cities in the northeast but it also drew visitors from as far away as Japan who were interested in importing the latest American electrical appliances. Chicago’s show drew from neighboring states like Iowa and Indiana and the show took out ads in the major newspapers in Des Moines and Indianapolis. An ad in the January 10, 1910, Indianapolis Star billed that year’s show in Chicago as the most elaborate exposition ever held — “Chicago’s Billion Dollar Electrical Show.” The ad proclaimed that “everything that’s now in light, heat and power for the home, office, store, factory and farm” would be on display including “all manner of heavy and light machinery in full working operation.”

Dishwashing machine from the 1919 New York Electrical Show [Source: Novak Archive]

Chicago’s 1910 Electrical Show was advertised as a “Veritable Fairyland of Electrical Wonders” with $40,000 spent on decorations (about $950,000 adjusted for inflation). On display was the The Wright airplane exhibited by the U.S. Government, wireless telegraphy and telephony.

During World War I the nation and most of it’s high-tech (including all radio equipment, which was confiscated from all private citizens by the U.S. government) went to war. Before the war the New York Electrical Show had moved from Madison Square Garden to the Grand Central Palace but during WWI the Palace served as a hospital. New York’s Electrical Show went on hiatus, but in 1919 it returned with much excitement about the promise of things to come.

The electric truck on display at the 1919 New York Electrical Show [Source: Novak Archive]

The October 5, 1919, Sandusky Registerin Sandusky, Ohio described the featured exhibits everyone was buzzing about in New York, such as: “a model apartment, an electrical dairy, electrical bakery, therapeutic display, motion picture theater, the dental college tube X ray unit, the magnifying radioscope, a domestic ice making refrigerating unit, a carpet washer which not only cleans but restores colors and kills germs.”

Model homes and apartments were both popular staples of the early 20th century electrical shows. Naturally, the Chicago show regularly featured a house of the future, while the New York show typically called their model home an apartment. Either way, both were extravagantly futuristic places where nearly everything seemed to be aided by electricity.

The model apartment at the 1919 New York Electrical Show included a small electric grand piano with decorative electric candles. A tea table with an electric hot water kettle, a lunch table with chafing dishes and and electric percolator. The apartment of tomorrow even came with a fully equipped kitchen with an electric range and an electric refrigerator. Daily demonstrations showed off how electricity could help in the baking of cakes and pastry, preparing dinner, as well as in canning and preserving. The hottest gadgets of the 1919 NY show included the latest improvements in radio, dishwashing machines and a ridiculous number of vacuum cleaners. The December 1919 issue of Electrical Experimenter magazine described the editors as “flabbergasted” trying to count the total number of vacuum cleaners being demonstrated.

The “electric light bath” at the 1919 New York Electrical Show [Source: Novak Archive]

After WWI the electrical shows really kicked into high gear, and not just in New York and Chicago. Cleveland advertised its electrical show in 1920 as the biggest ever staged in America. Held in the Bolivar-Ninth building the show was decidedly more farm-centric, with the latest in electrical cleaners for cows getting top billing in Ohio newspapers. The Cleveland show included everything from cream separators that operate while the farmer is out doing other chores to milking machines to industrial sized refrigerators for keeping perishable farm products fresh.

The “electric dairy” from the 1919 New York Electrical Show [Source: Novak Archive]

The 1921 New York Electrical Show featured over ninety booths with over 450 different appliances on display. Americans of the early 1920s were promised that in the future the human body would be cared for by electricity from head to toe. The electric toothbrush was one of the most talked about displays. The American of the future would be bathing in electrically-heated water, and afterward put on clothes that had been electrically sewn, electrically cleaned and electrically pressed. The electrical shows of the early 20th century promised that the American of the future would only be eating meals that were prepared electrically. What was described by some as the most interesting exhibit of the 1921 New York Electrical Show, the light that stays on for a full minute after you turn it off. This, it was explained, gave you time to reach your bed or wherever you’re heading without “hitting your toes against the rocking chair” and waking up the rest of your family.

The “electric vase light attachment” from the 1919 New York Electrical Show [Source: Matt Novak]

The Great Depression would stall that era’s American electrical shows. In 1930 the New York Electrical Show didn’t happen and Earl Whitehorne, president of the Electrical Association of New York, made the announcement. The Radio Manufacturers Association really took up the mantle, holding events in Chicago, New York and Atlantic City where previous exhibitors at the Electrical Shows were encouraged to demonstrate their wares. But it wasn’t quite the same. The sale of mechanical refrigerators, radios and even automobiles would continue in the 1930s, but the easy credit and sky’s-the-limit dreaming of the electrically minded would be relegated to certain corners of larger American fairs (like the World’s Fairs of 1933 in Chicago and 1939 in New York) where techno-utopian dreams were largely the domain of gigantic corporations like RCA and Westinghouse.

People in a space colony of the future (by Rick Guidice, 1977)

The February 26, 1977 edition of the Herald-Star in Steubenville, Ohio published dozens of predictions for the year 2000 made by the people of Steubenville, a working class town in eastern Ohio (and the birthplace of Dean Martin). Some of these letters came from local middle school kids 10-12 years old and they provide a fascinating snapshot of the era; unique in their ability to reflect the pessimism stirred by a down economy and shaken faith in government in a post-Watergate, post-Vietnam War era, while also laying bare the irrational optimism of youth.

Many of the predictions are clearly influenced by the energy crisis, with many kids predicting there will be tough times ahead without access to cheap energy. However, there’s also optimism about space exploration and more than one reference to women as astronauts. Even though Valentina Tereshkova became the first woman in space in 1963, the first American woman (Sally Ride, who died this past summer) wouldn’t become an astronaut until 1983 — a full six years after these kids were making their predictions.

Interestingly, for being middle schoolers these kids sure seem concerned about high taxes. All of these kids are now between 45 and 48 years old and if you happen to be one of them, I’d love to hear from you. How do you feel reading your predictions from the vantage point of “the future”? How do you feel about the years to come?

Some of the letters from the February 26, 1977 Herald-Star appear below:

New Great Depression

I think that by the year 2000 we will be in a great depression. People are saying that we are running out of fuel. People will be using machines to do everything. And machines run on fuel. If we run out of fuel we won’t be able to run the machines and people will be out of jobs. So we can save fuel. Everybody should try to save by turning their heat to 68 degrees.

Debbie Six, 12 (Harding School)

We’ll Find More Oil

My view of the future is that we will find more gas and oil. No one will be poor and we all will live in peace! Also in the future, I think they will find some mechanical device that could make kitchens, dining rooms and etc. You’d just push a button and WHAM!! An instant living room or WHAM!! an instant milkshake. And that’s my view of the future!

Emma Conforti, Age 11 (Harding School)

Robot Maids, Robot Teachers

In the year 2000, we will have all round buildings. We will have a robot teacher, a robot maid, and all workers will be robots, too. We will have a pocket computer that has everything you can name. We will even be able to push a button to get anything you want!

Marty Bohen, Age 10 (Harding School)

Electric Cars and Ladies on the Moon

The year 2000 might have everybody walking instead of riding in their cars because there might be a gas shortage by then, and the cars give out a lot of pollution. Or there might even be electric cars instead of gas cars. The year 2000 may send ladies to the moon to explore and look and see if there are people living on the moon. And when you work you will push buttons and robots will come out and do the work for you. And there will be lower prices and taxes, I hope.

Tim Villies, 10 (Harding School)

Cures For Every Sickness

In 2000 I will marry a doctor and maybe have kids. I would like my husband to be a doctor because he would be helping people and would still want to be close to my family. As for a job for me I would help the crippled boys and girls. I would still like to have my same friends. And the most important thing for there to be is no wars and killings. I hope they could find cures for every sickness. And everybody will care for each other.

Monica Katsaros, Age 10 (Harding School)

 The Last Five Years Haven’t Been So Good

I think 2000 will be a good year. I hope so because the last five years haven’t been so good with people dying and getting shot and murdered. I will be a grown man by then and will be married. I’ll probably have kids. I hope it will be a good America.

Michael Beal, Age 10 (Harding School)

Women Astronauts

In the year 2000, I think there won’t be any crimes of any kind. Shorter school days and lower taxes. I hope there will be lower taxes and no crimes because I’ll be 33 years old and I am sick of crimes and high taxes. I hope woman can be astronauts. I also hope there won’t be any pollution. And I also hope there will be town in space, where people live in space capsules.

Lora Ziarko, Age 10 (Harding School)

Cars That Float On Air

I think the future will be better than it is now. The pollution problem will be solved and there will be cars that float on air. I will be 34 in the year 2000. I will have a good job designing modern houses with push-button controls for everything to make it easier on everyone.

You could push a button and a bed would unfold from the wall. Everything would run on solar energy so you wouldn’t have to worry about the fuel shortage. You wouldn’t have to go to school. It would be on TV and living would be much easier for everyone.

John Vecchione, Age 11 (Harding School)

Young People Unemployed

I think by the year 2000 we will be riding bikes or driving solar-energized cars. By then more younger people will be unemployed. The price of gas will go up and so will the price of coal, silver, gold and oil.

Pietro Sincropi, 10 (Harding School)

Living on Mars

I think it is going to be an all-new world. People are going to be able to live on the moon and on Mars. Man is going to have computers to do the work for him. It is going to be a computer run world.

Tracy McCoy, Age 12 (Harding School)

Most of the World Will Be The United States of America

In the year 2000 I will be 34 years old. And actually I don’t think kids will have to go to school, because I believe that families will have computers to educate students. That’s all for education. I also believe that most of the world will all be the United States of America. I also believe that business and industry will be up 75 per cent. And as for culture, the Model T will be an old artifact. And, if you have children or grandchildren, they’ll all be more interested in culture than ever.

Mike Metzger, Age 10 3/4 (Harding School)

I Hope By Then Things Will Get Better

I think that everything by the year 2000 will be different. I hope the violence will all be stopped. I hope that the computers don’t take over people’s jobs. I hope by then things will get better.

Mary Gallo, Age 12 (Harding School)

Jane Jetson working out her strained fingers in the premiere episode of “The Jetsons” (1962)

This is the first in a 24-part series looking at every episode of “The Jetsons” TV show from the original 1962-63 season.

Episode 01: “Rosey the Robot,” originally aired: September 23, 1962

If you flipped through the Cedar Rapids Gazette on September 23, 1962 the news looked fairly typical for the early 1960s.

There was a short item about a Gandhi memorial being planned in London. There was an article about overcrowded schools and the need for new junior high schools, since the baby boom had inundated the schools and enrollment in the Cedar Rapids public school system was increasing by about 1,000 students each year.

Newspaper ad for color TV in the September 23, 1963 Cedar Rapids Gazette

The Gazette also had an editorial about “lame-brain bigots” in Georgia who were burning down black churches, and a column about the fact that one out of every 38 children born in Linn County in 1961 was born out of wedlock. The paper had recipes for poached eggs and peas with lemon butter sauce, as well as ads for the Smulekoff’s furniture store imploring you to buy a brand new color TV—with prices starting as low as $495 (about $3,500 adjusted for inflation).

But tucked away within the TV listings for that week was the mention of a show that would radically shape the way Americans would talk about the future for decades to come. The newspaper had an article about the arrival of color on ABC’s Cedar Rapids affiliate, KCRG channel 9. NBC had been “carrying the color ball almost singlehandedly” for years in Cedar Rapids but starting that evening, ABC would join the color fray with a new show called “The Jetsons.” At 6:30 pm that night “The Jetsons” would debut against “Dennis the Menace” on channel 2, “Car 54 Where Are You?” on channel 6, and the season premiere of NBC’s immensely popular “Walt Disney’s Wonderful World of Color” on channels 7 and 13.

Of course, it wasn’t just the people of Cedar Rapids who were tuning in on Sunday to watch a middle class family stumble through modern life in the year 2062. People all over the United States got their first taste of the Jetsons’ vision for tomorrow on that autumn evening.

Push-Button Living

There’s perhaps nothing more Jetsonian than the push-button. Jane Jetson pushes buttons to make dinner, to clean the home, and even to wake up her husband George. The running gag throughout the entire series is that the only thing George does all day at work (all three hours of it) is push a button.

From the very first scene of the first episode we learn precisely how difficult the people of the future have it. Jane Jetson is standing in front of a flat panel “3D” TV and conducting a strenuous workout — of her fingers. Of course, we’re meant to laugh at the fact that people of the year 2062 are living in the lap of luxury needing only push a button to accomplish what used to take hours, but it was also a subtle jab to those viewers at home who may complain about how difficult life is when all the modern conveniences of 1962 were at their disposal.

It’s important to recall that some scholars have argued that modern appliances didn’t actually save nearly as much time as originally envisioned. That’s because these gadgets impose higher standards of household efficiency and cleanliness—we take it for granted that our closets will always be filled with clean clothes; that our yards should boast perfectly maintained lawns and gardens; that our shiny kitchen appliances will make it possible to enjoy diverse and tasty meals. Many people today question this same line of thinking about technological progress, arguing that computers and smartphones have made us more productive, but that the standards for how much one person needs to accomplish have simply risen with it. Not to mention the “always available” culture that our devices have cultivated.

Two screenshots from The Jetsons showing Jane Jetson doing housework

While we often associate leisurely push-button living with the Jetsons, longtime readers of Paleofuture will know that this futuristic cartoon family didn’t invent the concept. In December 1950 an Associated Press article ran in newspapers across the country that gave readers a peek at the year 2000. Experts across all kinds of fields were consulted and the article took it as a given that the American home of the future would be much more automated than it was mid-century:

People will live in houses so automatic that push-buttons will be replaced by fingertip and even voice controls. Some people today can push a button to close a window – another to start coffee in the kitchen. Tomorrow such chores will be done by the warmth of your fingertip, as elevators are summoned now in some of the newest office buildings – or by a mere whisper in the intercom phone.

But, as is often the case in the Jetsons’ world, the gadgets of tomorrow in the premiere episode don’t always work as they were intended. Gadget malfunction is rampant and a source of financial stress in the Jetson home, recalling an article in the Chicago Tribune Sunday Magazine just a few years earlier.

Writing in the September 13, 1959 Chicago Tribune, Evelyn Zemke projects herself into the futuristic world of the year 2000. The “pizza for breakfast?” bit is nearly identical to what we see play out in the Jetson household during the premiere episode.

“Call a service man,” my husband always says when one of our appliances refuses to function.

Sounds simple enough, doesn’t it? Well, it is. At the very worst, probably only the washer, dryer, dishwasher, and TV would give up one day. But what about the housewife of the future – say of the year 2000, when the electronic era will be at its peak?

I can just picture myself in her place - ready to start another care-free day sitting around reading a science fiction thriller while the gadgets do all the work. Already the electronic brain in my kitchen is busy preparing and serving breakfast.

My husband, arriving at the table exclaims, “Pizza? For breakfast?”

“I pushed the button labeled BACON AND EGGS, but-”

“There’s a wire crossed somewhere. Call a service man.”

After doing so, I dispose of the garbage in the electronic disposal unit and pile the dishes in the ultra-sonic dishwasher. Then, after pushing the button which starts the electronic vacuum cleaner, I go out to the garage to set the timer for our radar controled lawnmower.

“Ki-yi-yi!” Sounds like Fifi, our pet poodle.

My daughter, standing in the doorway, calls, “Mom! The cleaner is vacuuming Fifi!”

Judy and her mother Jane Jetson in their home in the premiere episode “Rosey the Robot”

Baby Boom

The premiere episode also shows viewers an interaction with Jane and her daughter Judy that hints at what would later be called the generation gap. Many of the same fears parents have here in the 21st century about their kids “growing up too fast” were splashed across popular media of the 1960s. The August 10, 1962 issue of Life magazine ran the story “Boys and Girls Too Old Too Soon: America’s Subteens Rushing Toward Trouble.” The story included a provocative photo essay showing 12 and 13-year-olds going on dates and engaging in “heavy necking.”

In the 1950s and ’60s the teenager and “subteens” (what we today might call a tween) became a force to be reckoned with. There was suddenly a group of kids larger than any American generation that had come before it, and this had a dramatic ripple effect throughout our society. In Cedar Rapids, Iowa — like hundreds of other communities across the U.S. — that meant building more schools. And for the burgeoning medium of television, that meant delivering storylines which sometimes reflected the growing pains of what was held up as the model American family.

Slidewalks of Tomorrow

As we looked at this past January, the idea of abundant moving sidewalks in the city of tomorrow predates The Jetsons by over half a century. But some of the more interesting mid-century examples, which likely influenced The Jetsons, came from TV and Sunday comic strips. The Disneyland TV episode “Magic Highway, U.S.A.,” which aired on May 14, 1958 looks like it may have inspired the Jetsons’ slidewalks of the future. The show also likely drew inspiration from print media, like the Sunday comic strip “Closer Than We Think,” which you can see below.

Jane Jetson on a moving sidewalk in the premiere episode of The Jetsons

Moving sidewalk of the future in the 1958 Disneyland TV episode “Magic Highway USA”

The June 7, 1959 edition of Arthur Radebaugh’s Sunday comic strip “Closer Than We Think”:

The large malls planned for tomorrow’s metropolitan centers will not be tied up with vehicular traffic. Shoppers and sight-seers will be transported by mobile sidewalks that closely resemble giant conveyer belts. Parcels to be delivered will be carried by overhead rail to trucks on the area’s perimeter.

Moving sidewalk in the June 7, 1959 comic “Closer Than We Think”

Hello Rosey

An interesting detail that’s established in the first episode, but isn’t necessarily carried throughout the series, is that the robot maid of the year 2062 is considered a luxury item. One of the reasons that Jane buys Rosey instead of the more “distinguished” robots (shown as distinguished by simply having British and French accents) is that the Jetsons simply can’t afford anything more expensive.

Rosey the robot maid is perhaps the most iconic futuristic character to ever grace the small screen. Rosey is high-tech, but she’s also fallible. The mere fact that I use “she” rather than “it” speaks to what she represented — the humanoid robot helpers of our future, imperfect as they may be. And strangely, she doesn’t play a very prominent role in the first season of “The Jetsons.” The premiere episode establishes that Rosey is a valued member of the Jetson family, but as you’ll see over the course of this blog series, she doesn’t get a lot of screen time. Perhaps because she was so beloved by kids who saw her on reruns during the 1960s, ’70s and early ’80s she receives a much more prominent role in the 1985 reboot.

Rosey the robot maid waits for the Space Bus in this screenshot from “Rosey the Robot”

If you own the first season DVDs or watch it online you may notice that the first season has title cards which include Orbitty, a character that wasn’t introduced until the 1980s reboot. Knowing that the episode title slates on my DVD copy of “The Jetsons” were from the 1980s, I went down to the Paley Center for Media in Beverly Hills a few months back to see if I could find any clues about the true spelling of “Rosey.” As I mentioned last week, there has been some confusion about the proper way to spell the name. The Paley Center has an enormous collection of old TV and radio programs and sure enough, they have a copy of the first episode of “The Jetsons.” I was a little surprised to learn that the first season wasn’t aired with individual title slates, but I found some vindication in my spelling of “Rosey” in a 1962 board game that was on display.

Jetsons board game released in 1962 (cameraphone photo taken at Paley Center for Media in Los Angeles)

Reception

Reviews of  The Jetsons were generally positive on the day following its premiere, with Rick Du Brow from the UPI calling the show a “genial time killer.” But as we looked at last week, the show suffered from a tough time slot (in most markets it was up against the established powerhouse that was “Walt Disney’s Wonderful World of Color”) and a relative blandness when viewed in black and white, as most Americans did in 1962.

The Cedar Rapids Gazette‘s article about the new influx of color TV programming in Cedar Rapids proclaimed that “this year should be a coming-up-roses year for those who believe that television minus color is like the sky without blue.” Writer Nadine Subtonik acknowledged that it was still expensive but that if kids hound their parents enough “making Mom and Dad’s life miserable” then widespread color TV adoption was a certainty in the near future. But how many color sets were in the Cedar Rapids area at the time? “A quick survey the other morning convinced me of only one thing: Nobody has the faintest idea!”

There are a number of different technologies and subtleties within the Jetsons world that I didn’t touch on in this post, but just know that this was by design. While writing this post I came to realize that if I try to reference every gadget or social anachronism I’ll wind up with 24 novel-length posts and nobody wants to read that. We have 23 more of these to go, so please be patient if I missed your favorite doodad or whatsit. We’ll likely get to it in a future post. And thanks for reading!

“Orwellian” illustration from the 1965 comic strip, “Our New Age”

According to Athelstan Spilhaus, writing the comic strip “Our New Age” was his way of slipping a little subliminal education into the Sunday funnies. Each week the strip took a different topic—such as  ocean currents or heredity or the moons of Mars—and explained in a very straightforward way just what made that area of scientific discovery so interesting. Sometimes, he would dabble in futurism, looking at automated hospitals or the robot teachers of tomorrow—but the December 26, 1965 edition of the strip stands out as its most forward-looking. Spilhaus clearly had some fun writing about these mid-’60s predictions that included everything from citizens voting on specific laws by telephone to the dapper-looking kangaroo servants of the future.

A space rescue mission

The prediction for 1976? That human space flight (the moon landing was still 4 years away, mind you) would become so common place that rescue missions for astronauts stranded in orbit may be necessary from time to time.

1965 imagines the year 1986 and 2006, filled with synthetic food and direct democracy

According to the above panel, the world of 1986 would see synthetic food, no doubt similar to the meal in a pill or some other factory-made contrivance. And, by the year 2006, the strip argues, people will see the rise of a form of direct democracy enabled by advancements in telecommunications. (A similar version of direct voting by citizens was predicted in a 1981 children’s book called World of Tomorrow: School, Work and Play.)

By 2016 humans will be enhancing their intelligence with pills and computers

Today, the more techno-utopian among us hope that one day we may be able to upload our entire brains into computers. But this 1965 vision of the year 2016 would be happy with a simple direct-link. Basement biohackers are currently experimenting with different ways to alter the human body, but we’re still quite a ways from the technological singularity.

Kangaroo butler of the year 2056

Time and again we’ve seen predictions of robot servants, like the Jetsons‘ Rosey. But every once and a while we come across more blood and bone visions of our futuristic servants. For instance, in 1967 nuclear chemist Glenn T. Seaborg predicted that, by the year 2020, we’d all be driven around by super-intelligent ape chauffeurs.

In that same vein, the last panel of this comic strip gave kids of the 1960s hope for a kangaroo butler in their future. Now, the kangaroo’s method of hopping may make balancing a tray such as that impractical, but you can’t deny that he certainly pulls off that bow-tie.