Portion of a magazine ad for Friedman-Shelby shoes showing an American family watching TV (1954)

Imagine a world where the only media you consume serves to reinforce your particular set of steadfast political beliefs. Sounds like a pretty far-out dystopia, right? Well, in 1969, Internet pioneer Paul Baran predicted just that.

In a paper titled “On the Impact of the New Communications Media Upon Social Values,” Baran (who passed away in 2011) looked at how Americans might be affected by the media landscape of tomorrow. The paper examined everything from the role of media technology in the classroom to the social effects of the portable telephone — a device not yet in existence that he predicted as having the potential to disrupt our lives immensely with unwanted calls at inopportune times.

Perhaps most interestingly, Baran also anticipated the political polarization of American media; the kind of polarization that media scholars here in the 21st century are desperately trying to better understand.

Baran understood that with an increasing number of channels on which to deliver information, there would be more and more preaching to the choir, as it were. Which is to say, that when people of the future find a newspaper or TV network or blog (which obviously wasn’t a thing yet) that perfectly fits their ideology and continuously tells them that their beliefs are correct, Americans will see little reason to communicate meaningfully with others who don’t share those beliefs.

Baran saw the media’s role as a unifying force that contributed to national cohesion; a shared identity and sense of purpose. With more specialized channels at their disposal (political or otherwise) then Americans would have very little overlap in the messages they received. This, Baran believed, would lead to political instability and increased “confrontation” on the occasions when disparate voices would actually communicate with each other.

Baran wrote in 1969:

A New Difficulty in Achieving National Cohesion. A stable national government requires a measure of cohesion of the ruled. Such cohesion can be derived from an implicit mutual agreement on goals and direction — or even on the processes of determining goals and direction. With the diversity of information channels available, there is a growing ease of creating groups having access to distinctly differing models of reality, without overlap. For example, nearly every ideological group, from the student underground to the John Birchers, now has its own newspapers. Imagine a world in which there is a sufficient number of TV channels to keep each group, and in particular the less literate and tolerant members of the groups, wholly occupied? Will members of such groups ever again be able to talk meaningfully to one another? Will they ever obtain at least some information through the same filters so that their images of reality will overlap to some degree? Are we in danger of creating by electrical communications such diversity within society as to remove the commonness of experience necessary for human communication, political stability, and, indeed, nationhood itself? Must “confrontation” increasingly be used for human communication?

National political diversity requires good will and intelligence to work comfortably. The new visual media are not an unmixed blessing. This new diversity causes one to hope that the good will and intelligence of the nation is sufficiently broad-based to allow it to withstand the increasing communication pressures of the future.

The splintering of mass media in the United States over the past half a century has undoubtedly led to the stark “differing models of reality” that Baran describes. The true believers of any ideology will tow the party line and draw strength from their particular team’s media outlets. But the evidence remains inconclusive when it comes to the average American. Simply put, there’s not a lot of evidence that people who aren’t already highly engaged politically will be influenced by partisan media sources to become more radical or reactionary as the case may be.

Writing in the Annual Review of Political Science this year, Markus Prior explains, “Ideologically one-sided news exposure may be largely confined to small, but highly involved and influential segment of the population.” However, “there is not firm evidence that partisan media are making ordinary Americans more partisan.”

Stepping back and looking at ourselves from the perspective of a future historian, it’s easy to argue that we could still be in the early days of highly-polarized mass media. The loosening and eventual elimination of the FCC’s fairness doctrine in the 1980s saw the rise of talk radio hosts unhindered by the need to give opposing viewpoints equal airtime. The rise of the web in the mid-1990s then delivered even more channels for political voices to deliver their messages through the young Internet. User-generated online video saw its rise with the birth of YouTube in the mid-2000s allowing for the dissemination of visual media without many of the regulations politicians and content creators must normally adhere to when broadcasting over the public airwaves. The rise of social media in this decade has seen everyone from your grandmother to hate groups being given a platform to air their grievances. And tomorrow, who knows?

Just how much more polarized our nation’s mainstream political voices can become remains to be seen. But it may be safe to say that when it comes to a lack of message overlap and increased political diversity in new forms of media, Paul Baran’s 1969 predictions have long since become a reality.

Walter Cronkite gives a tour of the home office of 2001 on his show The 21st Century (1967)

Legendary news anchor Walter Cronkite’s regular half-hour CBS documentary program “The 21st Century” was a glorious peek into the future. Every Sunday night viewers of the late 1960s were shown all the exciting technological advancements they could expect to see just 30 or 40 years down the road. The March 12, 1967, episode gave people a look at the home of the 21st century, complete with 3D television, molded on-demand serving dishes, videophones, inflatable furniture, satellite newspaper delivery and robot servants.

Exterior of the house of the future (1967)

Cronkite spends the first five minutes of the program deriding the evils of urban sprawl and insisting that everyone dreams of a house in seclusion on a few acres of land. Cronkite and his interviewee Philip Johnson insist that moving back into ever denser cities is the wave of the future. It’s interesting then that Cronkite must pivot before showing us the standalone home of tomorrow. This would be a second home, Cronkite tells us — far removed from the high density reality that everyone of the 21st century must face:

Let’s push our imaginations ahead and visit the home of the 21st century. This could be someone’s second home, hundreds of miles away from the nearest city. It consists of a cluster of pre-fabricated modules. This home is as self-sufficient as a space capsule. It recirculates its own water supply and draws all of its electricity from its own fuel cell.

Walter Cronkite in the living room of the future (1967)

Living Room of 2001

The living room of the future is a place of push-button luxury and a mid-century modern aesthetic. The sunken living room may feature inflatable furniture and disposable paper kids’ chairs, but Cronkite assures us that there’s no reason the family of the future couldn’t have a rocking chair — to remind us that “both the present and the future are merely extensions of the past.”

Once inside we might find ourselves in a glass enclosure where the lint and dirt we’ve accumulated during our trip is removed electrostatically. Now we step into the living room. What will the home of the 21st century look like inside? Well, I’m sitting in the living room of a mock-up of the home of the future, conceived by Philco-Ford and designed by Paul McCobb. This is where the family of the 21st century would entertain guests. This room has just about everything one would want: a big (some might say too big) full color 3D television screen, a stereo sound system that could fill the room with music, and comfortable furniture for relaxed conversation.

If that living room looks familiar it may be because it’s the same house from the Internet-famous short film “1999 A.D.” produced in 1967 (often mistakenly dated as 1969, which would make the moon landing stuff less impressive) and starring a young Wink Martindale.

Walter Cronkite showing off the control panel for the 3D-TV of the year 2001 (1967)

Cronkite explains that a recent government report concludes that Americans of the year 2000 will have a 30-hour work week and month-long vacations “as the rule.” He goes on to tell viewers that this will mean much more leisure time for the average person:

A lot of this new free time will be spent at home. And this console controls a full array of equipment to inform, instruct and entertain the family of the future. The possibilities for the evening’s program are called up on this screen. We could watch a football game, or a movie shown in full color on our big 3D television screen. The sound would come from these globe-like speakers. Or with the push of a button we could momentarily escape from our 21st century lives and fill the room with stereophonic music from another age.

Home Office of 2001

Later, Cronkite takes us into the home office of the future. Here the newspaper is said to be delivered by satellite, and printed off on a gigantic broadsheet printer so that the reader of the future can have a deadtree copy.

Walter Cronkite shows how the newspaper of the future will be delivered via satellite and printed (1967)

This equipment here will allow [the businessman of the future] to carry on normal business activities without ever going to an office away from home.

This console provides a summary of news relayed by satellite from all over the world. Now to get a newspaper copy for permanent reference I just turn this button, and out it comes. When I’ve finished catching up on the news I might check the latest weather. This same screen can give me the latest report on the stocks I might own. The telephone is this instrument here — a mock-up of a possible future telephone, this would be the mouthpiece. Now if I want to see the people I’m talking with I just turn the button and there they are. Over here as I work on this screen I can keep in touch with other rooms of the house through a closed-circuit television system.

With equipment like this in the home of the future we may not have to go to work, the work would come to us. In the 21st century it may be that no home will be complete without a computerized communications console.

One of the more interesting gadgets in the office of the future that we can clearly see but Cronkite never addresses is the “electronic correspondence machine” of the future, otherwise known as the “home post office.” In the film “1999 A.D.” we see Wink Martindale’s character manipulating a pen on the machine, which allows for “instant written communication between individuals anywhere in the world.”

Kitchen of 2001

Walter Cronkite in Philco-Ford kitchen of the future (1967)

The kitchen of the future includes plastic plates which are molded on-demand, a technology that up until just a few years ago must have seemed rather absurd. With the slow yet steady rise of home 3D printers this idea isn’t completely ridiculous, though we still have quite a ways to go.

After dinner, the plates are melted down, along with any leftover food and re-formed for the next meal. It’s never explained why the molding and re-molding of plates would be any easier or more efficient than simply allowing the machine to just wash the dishes. But I suppose a simple dishwasher wouldn’t have seemed terribly futuristic to the people of 1967.

This might be the kitchen in the home of the future. Preparation of a meal in the 21st century could be almost fully automatic. Frozen or irradiated foods are stored in that area over there.

Meals in this kitchen of the future are programmed. The menu is given to the automatic chef via typewriter or punched computer cards. The proper prepackaged ingredients are conveyed from the storage area and moved into this microwave oven where they are cooked in seconds. When the meal is done the food comes out here. When the meal is ready, instead of reaching for a stack of plates I just punch a button and the right amount of cups and saucers are molded on the spot.

When I’ve finished eating, there will be no dishes to wash. The used plates will be melted down again, the leftovers destroyed in the process and the melted plastic will be ready to be molded into clean plates when I need them next.

Robot Servants of 2001

Later in the program Cronkite takes us to the research laboratory of London’s Queen Mary College where we see robots in development. Cronkite interviews Professor M. W. Thring about the future of household robotics.

M. W. Thring (left) and Walter Cronkite watch two robots in action (1967)

Cronkite assures us that the robots are not coming to take over the world, but instead to simply make us breakfast:

Robots are coming. Not to rule the world, but to help around the house. In the home of 2001 machines like these may help cook your breakfast and serve it too. We may wake up each morning to the patter of little feet — robot feet.

A robot arm holds a juice glass in the March 12, 1967 episode of the CBS program “The 21st Century”

During the interview, the professor addresses one of the most important questions of the futuristic household robot: will it look like a human?

CRONKITE: Professor Thring, what are these?

THRING: These are the first prototypes of small scale models of the domestic housemaid of the future.

CRONKITE: The domestic housemaid of the future?

THRING: Yes, the maid of all work. To do all the routine work of the house, all the uninteresting jobs that the housewife would prefer not to do. You also give it instructions about decisions — it mustn’t run over the baby and things like that. And then it remembers those instructions and whenever you tell it to do that particular program it does that program.

CRONKITE: What is the completed machine going to look like? Is it going to look like a human being?

THRING: No. There’s no reason at all why it should look like a human being. The only thing is it’s got to live in a human house and live in a human house. It’s got to go through doors and climb up stairs and so on. But there’s no other reason why it should look like a human being. For example, it can have three or four hands if it wants to, it can have eyes in its feet, it can be entirely different.

Thring explains that the robot would put itself away in the cupboard where it would also recharge itself whenever it needed to do so — not unlike a Roomba today, or the automatic push-button vacuum cleaners of “The Jetsons,” which first aired just five years earlier.

I first saw this program many years ago while visiting the Paley Center for Media in New York. I asked Skip over at AV Geeks if he had a copy and it just so happens he did. He digitized it and released it as a DVD that’s now available for purchase, called Future Is Not As Good As It Used To Be. Many thanks to Skip for digging out this retro-futuristic gem. And if anyone from CBS is reading this, please release “The 21st Century” online or with a DVD box set. Cronkite’s show is one of the greatest forward-looking artifacts of the 20th century.

Artist David Stone Martin imagines the Telesense entertainment device of the year 2000 (1950)

In the January, 1950, issue of Redbook author Philip Wylie laid out his predictions for the year 2000. Wylie’s predictions focused on the world of leisure and, depending on your point of view, it’s either a delightfully hedonistic vision of utopian living finally realized — or a darkly hedonistic vision of sloth and sin.

This version of the 21st century includes new drugs that will replace the old-fashioned booze and painkillers of mid-century; an interactive television which includes a special suit that allows you to engage all five senses; and vacations to Mars whenever you please.

Reading for pleasure will be rare and spectator sports will be enjoyed, though college football athletes will no longer be required to study anything. Wylie doesn’t say it explicitly, but we can assume that he means college athletes of the year 2000 would be paid — a contentious issue here in the 21st century. Hunting will be a thing of the past, but not because of any moral objections to killing animals: the forests will have simply vanished and wild animals completely exterminated. Even the bathing suit will be a thing of the past, as society becomes more comfortable with nudity and discards puritanical notions of modesty. Again, depending on your personal preferences these are either wonderful advancements in society or depraved practices in a world gone mad.

At the end of Wylie’s article he encourages readers to cut out his article so that their grandchildren might read it and gauge its accuracy. Well, how did he do?

From the January 1950 issue of Redbook:

Faked TV demonstration illustrated in the August 1926 issue of Science and Invention

Today advertisers use futuristic tech like jetpacks and robots in their TV ads so that potential consumers think of their brand as forward thinking and innovative. In the 1920s, the cutting edge gadget that advertisers most wanted to associate themselves with was television. But, since the technology was still in its infancy, they faked it.

The August 1926 issue of Science and Invention magazine included two illustrations showing ways that businesses could create “fake” television demonstrations to lure customers inside their stores.

The illustration above depicts a bogus TV demo in a store window, divided by a wall. On the left side of the window display, people saw what was meant to look like a TV projector being sent a wireless signal by a woman sitting in the right side of the display. Instead the projection was just a movie made earlier with the same actress, who did her best to mimic the pre-recorded actions.

Another method of creating fake TV broadcasts was to use a series of mirrors. In the illustration below, unneeded wires give the impression that the TV signal is being sent between the two rooms. In reality, mirrors have been strategically set up so that the actress’s image appears on the fake TV set in the next room.

Another faked TV image concept using mirrors (1926)

Businesses that couldn’t stage fake TV demonstrations still used television as a theme in their advertisements.  The illustration below hung at Martin’s Lunch Room at 15 Wall Street in Norwalk, Connecticut around 1929. The poster’s message was that even though technology is developing at a rapid pace, you can still find great customer service with a human touch at their restaurant.

Cartoon poster which hung outside Martin’s Lunch Room circa 1929 (Source: Yesterday’s Tomorrows)

As we’ve looked at many times before, the idea of TV being a purely broadcast medium (rather than a point-to-point service which today we might call videophone) wasn’t yet a certainty until the late 1940s. In fact, TV had many false starts before it would become a practical reality in American homes after World War II. But fittingly enough, it would be TV itself — along with the dwindling influence of the downtown department store — that would cause advertisers to abandon storefronts, opting instead to promote their wares via commercials. Of course, what was promised in those commercials wasn’t always genuine… but that’s a story for another time.

Electronic government of the future from the 1981 kids book, World of Tomorrow by Neil Ardley

Twentieth-century Americans saw many different predictions for what the world of politics might look like in the 21st century. Some people imagined a world where politics ceased to matter much in daily life. Others saw a world where computers would allow for direct democracy and people voting from their homes. Some people thought that once women were allowed to vote, men would soon lose that privilege. Still others saw the complete conquest of the western hemisphere by American forces — and a president from Montreal by the year 2001.

Today Americans head out to the polls and while they may not be able to vote yet by home computer, they can rest assured: you’re allowed to vote regardless of gender.

Government by Computer

The 1981 kids book World of Tomorrow: School, Work and Play by Neil Ardley imagined the impact that the emergence of smaller and smaller computers for the home might have on government. While the book acknowledges that there might be downsides to government storing records of citizens or using electronics for surveillance, there would also be benefits by enabling direct participation in the political process:

In a future where every home has a videophone computer system, everyone could take part in government. People could talk and air their views to others on special communication channels linking every home. These people would most likely be representatives of some kind — of a political party, a union, an industry and so on.  But when the time comes to make a decision on any issue, everyone would be able to vote by instructing their computer. A central computer would instantly announce the result.

This kind of government by the people is a possibility that the computer will bring. It could take place on any scale — from village councils up to world government. In fact, it is more likely to happen in small communitites, as it would be difficult to reach effective national and international decisions, if millions of people always had to be asked to approve everything. Nevertheless, the computer will enable really important decisions to be put before the people and not decided by groups or politicians.

Montreal, U.S.A.

The February 11, 1911, Akron Daily Democrat in Akron, Ohio relayed the “breezy and imaginative” world of 90 years hence wherein the Senate will have swelled to 300 members (it currently has 100) and the House 800 (it currently has 435). And oh yes, the United States will completely take over the entire western hemisphere and the president will hail from a city formerly in Canada:

An unique feature of the coming inauguration will be the official program now being prepared by the inaugural committee. The elaborate designs for the front and back covers and the wealth of half-tone and other illustrations within, will make it really remarkable as a work of art and valuable as a souvenir. Besides a full description of the parade and the inaugural ceremonies the book will contain several interesting and timely articles by writers of note, among which will be a picture of the inauguration of the year 2001. The author assumes that the United States, then will have acquired the whole of the western hemisphere attaining a population of 300,000,000; that the President will be from Montreal, U.S.A., will have forty cabinet members to appoint; that the Senate will consist of 300 members and the House 800, and that Washington on that day will entertain 3,000,000 visitors, most of whom view the inaugural parade from airships.

Women Dominate in the Year 2010

The 1910 film Looking Forward featured a Rip Van Winkle type character who awakens in 2010 to find that men no longer have the right to vote. Produced ten years before American women gained the right to cast their ballots in 1920 with the passage of the 19th Amendment, the film depicts a world of men oppressed by women as soon as they’re allowed to vote.

The film is probably lost to history (as so many of this time period are), but thankfully a description exists from Eric Dewberry. His paper, “A Happy Medium: Women’s Suffrage Portrayals in Thanhouser Films, 1910-16″ explains the peculiar premise. Dewberry’s knowledge of the film comes from a description in the December 28, 1910 New York Dramatic Mirror:

The comedy Looking Forward (1910) centers around Jack Goodwin, a chemistry student who discovers a liquid compound which allows people to fall asleep for a determinate period of time without the pitfalls of aging. One day, Jack drinks the potion and wakes up in the year 2010. In addition to the marvels of futuristic “rapid transit facilities,” Jack is shocked to discover that men are in the social and political minority, and do not have the right to vote. In an attempt to “restore order,” Jack becomes a ‘suffragehim’ and is sent to jail for his activities. The female mayor of the city falls in love with Jack and offers to free him from prison if he will marry her. Jack wishes to restore “the rights of men,” however, and refuses to leave prison and accept the proposal unless the mayor signs a decree giving men their liberty. Upon signing, the end of the film shows Jack correcting the bride during the wedding ceremony, leading the Mayor down the aisle instead of vice versa and transferring the veil from his head to her head.

Less Politics, I Hope

In the 1984 edition of his book Profiles of the Future (that’s the edition I have, so I can’t speak to other editions) Arthur C. Clarke predicted that politics would become less important in the future — at least that was his hope.

I also believe – and hope – that politics and economics will cease to be as important in the future as they have been in the past; the time will come when most of our present controversies on these matters will seem as trivial, or as meaningless, as the theological debates in which the keenest minds of the Middle Ages dissipated their energies. Politics and economics are concerned with power and wealth, neither of which should be the primary, still less the exclusive, concern of full-grown men.

The TV Influence

There’s absolutely no denying that broadcasting has transformed the modern political campaign. Radio created the need for the political soundbite, and television created campaigns absolutely beholden to images. The 1949 book Television: Medium of the Future by Maurice Gorham was written at the dawn of television’s acceptance into the American home. Gorham argued that the naysayers of the day were wrong; that the television will have no more an impact on the opinion of the voting public than the radio.

Fears have been expressed lest this new reliance on television may lead to choice of candidates for their face rather than their real qualities; that the film-star types will have it all their own way. Personally I see no reason to think that this is a greater danger than we have faced in the radio age. Is it worse to vote for a man whom you have seen and heard than for a man whom you have heard but never seen except for fleeting glimpses in photographs and films? Is there any more reason why a man who is good on television should be a charlatan than a man who is good on radio? Or any inherent merit in a fine radio voice uttering speeches written by somebody else?

People in a space colony of the future (by Rick Guidice, 1977)

The February 26, 1977 edition of the Herald-Star in Steubenville, Ohio published dozens of predictions for the year 2000 made by the people of Steubenville, a working class town in eastern Ohio (and the birthplace of Dean Martin). Some of these letters came from local middle school kids 10-12 years old and they provide a fascinating snapshot of the era; unique in their ability to reflect the pessimism stirred by a down economy and shaken faith in government in a post-Watergate, post-Vietnam War era, while also laying bare the irrational optimism of youth.

Many of the predictions are clearly influenced by the energy crisis, with many kids predicting there will be tough times ahead without access to cheap energy. However, there’s also optimism about space exploration and more than one reference to women as astronauts. Even though Valentina Tereshkova became the first woman in space in 1963, the first American woman (Sally Ride, who died this past summer) wouldn’t become an astronaut until 1983 — a full six years after these kids were making their predictions.

Interestingly, for being middle schoolers these kids sure seem concerned about high taxes. All of these kids are now between 45 and 48 years old and if you happen to be one of them, I’d love to hear from you. How do you feel reading your predictions from the vantage point of “the future”? How do you feel about the years to come?

Some of the letters from the February 26, 1977 Herald-Star appear below:

New Great Depression

I think that by the year 2000 we will be in a great depression. People are saying that we are running out of fuel. People will be using machines to do everything. And machines run on fuel. If we run out of fuel we won’t be able to run the machines and people will be out of jobs. So we can save fuel. Everybody should try to save by turning their heat to 68 degrees.

Debbie Six, 12 (Harding School)

We’ll Find More Oil

My view of the future is that we will find more gas and oil. No one will be poor and we all will live in peace! Also in the future, I think they will find some mechanical device that could make kitchens, dining rooms and etc. You’d just push a button and WHAM!! An instant living room or WHAM!! an instant milkshake. And that’s my view of the future!

Emma Conforti, Age 11 (Harding School)

Robot Maids, Robot Teachers

In the year 2000, we will have all round buildings. We will have a robot teacher, a robot maid, and all workers will be robots, too. We will have a pocket computer that has everything you can name. We will even be able to push a button to get anything you want!

Marty Bohen, Age 10 (Harding School)

Electric Cars and Ladies on the Moon

The year 2000 might have everybody walking instead of riding in their cars because there might be a gas shortage by then, and the cars give out a lot of pollution. Or there might even be electric cars instead of gas cars. The year 2000 may send ladies to the moon to explore and look and see if there are people living on the moon. And when you work you will push buttons and robots will come out and do the work for you. And there will be lower prices and taxes, I hope.

Tim Villies, 10 (Harding School)

Cures For Every Sickness

In 2000 I will marry a doctor and maybe have kids. I would like my husband to be a doctor because he would be helping people and would still want to be close to my family. As for a job for me I would help the crippled boys and girls. I would still like to have my same friends. And the most important thing for there to be is no wars and killings. I hope they could find cures for every sickness. And everybody will care for each other.

Monica Katsaros, Age 10 (Harding School)

 The Last Five Years Haven’t Been So Good

I think 2000 will be a good year. I hope so because the last five years haven’t been so good with people dying and getting shot and murdered. I will be a grown man by then and will be married. I’ll probably have kids. I hope it will be a good America.

Michael Beal, Age 10 (Harding School)

Women Astronauts

In the year 2000, I think there won’t be any crimes of any kind. Shorter school days and lower taxes. I hope there will be lower taxes and no crimes because I’ll be 33 years old and I am sick of crimes and high taxes. I hope woman can be astronauts. I also hope there won’t be any pollution. And I also hope there will be town in space, where people live in space capsules.

Lora Ziarko, Age 10 (Harding School)

Cars That Float On Air

I think the future will be better than it is now. The pollution problem will be solved and there will be cars that float on air. I will be 34 in the year 2000. I will have a good job designing modern houses with push-button controls for everything to make it easier on everyone.

You could push a button and a bed would unfold from the wall. Everything would run on solar energy so you wouldn’t have to worry about the fuel shortage. You wouldn’t have to go to school. It would be on TV and living would be much easier for everyone.

John Vecchione, Age 11 (Harding School)

Young People Unemployed

I think by the year 2000 we will be riding bikes or driving solar-energized cars. By then more younger people will be unemployed. The price of gas will go up and so will the price of coal, silver, gold and oil.

Pietro Sincropi, 10 (Harding School)

Living on Mars

I think it is going to be an all-new world. People are going to be able to live on the moon and on Mars. Man is going to have computers to do the work for him. It is going to be a computer run world.

Tracy McCoy, Age 12 (Harding School)

Most of the World Will Be The United States of America

In the year 2000 I will be 34 years old. And actually I don’t think kids will have to go to school, because I believe that families will have computers to educate students. That’s all for education. I also believe that most of the world will all be the United States of America. I also believe that business and industry will be up 75 per cent. And as for culture, the Model T will be an old artifact. And, if you have children or grandchildren, they’ll all be more interested in culture than ever.

Mike Metzger, Age 10 3/4 (Harding School)

I Hope By Then Things Will Get Better

I think that everything by the year 2000 will be different. I hope the violence will all be stopped. I hope that the computers don’t take over people’s jobs. I hope by then things will get better.

Mary Gallo, Age 12 (Harding School)

Men watch baseball on a color television of the future (July 1922 Science and Invention magazine)

Hugo “Awards” Gernsback was many different things to different people. To his fans, he was a visionary who started some of the most influential (not to mention the first) science fiction magazines of the early 20th century. Ray Bradbury was quoted as saying, “Gernsback made us fall in love with the future.” To his detractors, he was “Hugo the Rat,” known to men like H. P. Lovecraft for being a crooked publisher who sometimes stiffed his writers when payment was due. But above all else, he was a tireless self-promoter.

In 1904, Gernsback emigrated from Luxembourg to the U.S. at the age of 20. Not long thereafter he began selling radio kits to hobbyists, sometimes importing parts from Europe. His radio business and the catalogues he used to promote his wares evolved into a technology-focused magazine empire. Gernsback published over 50 different magazine titles in the course of his life, most of which were hobbyist magazines related to science, technology and the genre he helped popularize for so many in the 1920s: science fiction.

Hugo Gernsback circa 1924 (from the August 1990 issue of Smithsonian)

Gernsback’s name was always prominently displayed on the cover and inside each of his magazines. And each issue featured an editorial by Gernsback himself in the first few pages. Gernsback would often use this platform to give an update on a field of research relevant to the publication — be it TV, radio or even sex. But sometimes he would make wild predictions for the future.

The September 1927 issue of Science and Invention included Gernsback’s predictions for “Twenty Years Hence” — the year 1947. Gernsback couldn’t foresee the calamities of the Great Depression that were just around the corner, nor the tremendous hardships of the Second World War, but his predictions from this time give us a look at the most radical of technological utopianism from the 1920s. Everything from wireless power to a cure for cancer is predicted, though there are many areas — like increased life expectancy, conquering childhood diseases and air conditioning — where Gernsback’s predictions are quite on the nose.

Wireless power

Nikola Tesla and his “wireless light” were featured on the cover of the February 1919 issue of Gernsback’s Electrical Experimenter magazine. Tesla’s ideas about wireless power no doubt inspired Gernsback’s view of the future in this area.

I believe that within twenty years it will be possible to actually send power wirelessly; that is, without the need of intervening pipes or wires. It will only be possible, at first, to send sufficient power to a land or air vehicle to light and heat it, the power being supplied entirely or in part from the ground.

Television

Gernsback was a pioneer in the field of radio and made a number of predictions in his magazines about the future of its cousin: television. In 1927 television wasn’t yet a practical reality in American homes, and was still not imagined as a broadcast medium by many. As such, he envisioned TV as more of a point-to-point communications tool, though as early as 1922 he thought it might be used for broadcasting baseball games like in the illustration above.

In twenty years universal television will be an everyday affair. It will be possible to talk over the telephone to your friend a thousand miles away and see him at the selfsame [sic] time. The same thing will be true in radio, where you will see what is being broadcast at all times. Television still holds some great surprises for us, and the applications in television may well revolutionize our entire mode of living, just as the telephone has revolutionized it.

Disease

It is quite probable that within twenty years, two of man’s greatest scourges, tuberculosis and cancer, will have been done away with entirely, or else they will be controlled in such a manner as to no longer be called dangerous. These two diseases will be conquered just exactly as diabetes has already been conquered during the past few years.

Agriculture

Gernsback believed, like some others of the time, that applying electricity to the soil would allow crops to produce higher yields.

Electrification of crops will be an established fact twenty years hence. There is no reason why the ground can not yield twice as much produce, as has long been shown experimentally. The equipment to double and triple crops by using constant electric currents in the ground where the crops are planted, is not at all expensive, and is easy to tend and harness. As the population increases we must have more vegetable food-stuffs. Electrified crops is the answer to the problem. Incidentally, it will make farming highly profitable, for the reason that a small area will yield a triple or even a quadruple crop.

Life span

The average length of man’s life has been increased from about 40 to 60 years since the middle ages. Man can expect to live much longer as times goes on, due to better personal hygiene, better sanitation, and better understanding of the human machine. I confidently predict that the present average of 60 years will be raised at least five, and perhaps as much as ten years, by the end of the next twenty years.

On the other hand, infant mortality, which has been greatly reduced during the last fifty years, will be reduced still further. There is no reason at all for most infantile diseases. We are slowly conquering them, one by one, and I believe that most of them such as measles, diphtheria, scarlet fever, rickets and others will probably have been done away with twenty years hence.

Weather control

Last year we looked at weather control and its possible use as a Cold War weapon, but decades before this superpower struggle, Gernsback imagined that “universal weather control” would be as simple as the flip of a switch.

Twenty years hence, weather control will no longer be a theory. While it may take longer than this to actually have universal weather control, within twenty years it will be possible to at least cause rain, when required over cities and farm lands, by electrical means. But we shall not solve the problem of warding off or creating cold and heat in the open for many centuries.

Air conditioning 

In the December 1900 issue of Ladies Home Journal writer John Elfreth Watkins Jr. predicted that the 20th century would see cold air “turned on from spigots to regulate the temperature of a house.” Almost three decades later Gernsback made a similar prediction and, after World War II, those in hotter climates thankfully saw this vision for the future come true.

Within twenty years our private dwellings and office buildings will be artificially cooled, the same as they are heated in the winter time. There is no good engineering reason why we should have to swelter and cut down our production in the summer time, any more than we should freeze in the winter. The present hot water and steam piping systems will probably be used for the artificial cold circulation.

Air travel

Within twenty years there will be far more airplanes in the air than we have cars on the ground now. There will be a great exodus from the city to the country, not a movement back to the farm, but, most likely, a movement back to the home. Inaccessible and practically valueless plots in the most out of the way places will bring high prices for house building sites, because hills and mountain tops will be more accessible than the valleys.

I do not see the airplane, as it is today, neither do I see the helicopter as the final solution for aircraft. As long as an airplane requires a landing field, or at least, a space for a runway of 100 yards, or more, to either alight or take off, airplanes will not come into universal use. The helicopter idea, to my mind, is not sound. The chances are that we shall have an airplane that will be able to land on rooftops, or even in streets, if necessary. I believe that airplanes will be articulated in such a way that the entire plane can be spun around practically within its own length, and kept on circling in this small space as long as necessary. This would be the equivalent of “standing still,” for an automobile. If a landing were to be made, the airplane could then spiral down by gradually losing altitude. It could rise the same way, always spiralling in a small circle, which need not exceed 50 feet in diameter, and perhaps even a great deal less for smaller machines.

I firmly believe that within twenty years air-liners of a special construction will make the trip from New York to Paris within ten to twelve hours at a maximum, flying through the upper strata of our atmosphere. The flying would be done at tremendously high altitudes, for the simple reason that here there is less air resistance, with a consequent increase in speed and safety. The entire hull for passengers and crew would be practically airtight, as the space would have to be supplied with air at proper pressure, and, due to the tremendous cold at high altitudes, the inside would have to be heated artifically as well, either from the exhaust of the engines, or electrically.

Jane Jetson working out her strained fingers in the premiere episode of “The Jetsons” (1962)

This is the first in a 24-part series looking at every episode of “The Jetsons” TV show from the original 1962-63 season.

Episode 01: “Rosey the Robot,” originally aired: September 23, 1962

If you flipped through the Cedar Rapids Gazette on September 23, 1962 the news looked fairly typical for the early 1960s.

There was a short item about a Gandhi memorial being planned in London. There was an article about overcrowded schools and the need for new junior high schools, since the baby boom had inundated the schools and enrollment in the Cedar Rapids public school system was increasing by about 1,000 students each year.

Newspaper ad for color TV in the September 23, 1963 Cedar Rapids Gazette

The Gazette also had an editorial about “lame-brain bigots” in Georgia who were burning down black churches, and a column about the fact that one out of every 38 children born in Linn County in 1961 was born out of wedlock. The paper had recipes for poached eggs and peas with lemon butter sauce, as well as ads for the Smulekoff’s furniture store imploring you to buy a brand new color TV—with prices starting as low as $495 (about $3,500 adjusted for inflation).

But tucked away within the TV listings for that week was the mention of a show that would radically shape the way Americans would talk about the future for decades to come. The newspaper had an article about the arrival of color on ABC’s Cedar Rapids affiliate, KCRG channel 9. NBC had been “carrying the color ball almost singlehandedly” for years in Cedar Rapids but starting that evening, ABC would join the color fray with a new show called “The Jetsons.” At 6:30 pm that night “The Jetsons” would debut against “Dennis the Menace” on channel 2, “Car 54 Where Are You?” on channel 6, and the season premiere of NBC’s immensely popular “Walt Disney’s Wonderful World of Color” on channels 7 and 13.

Of course, it wasn’t just the people of Cedar Rapids who were tuning in on Sunday to watch a middle class family stumble through modern life in the year 2062. People all over the United States got their first taste of the Jetsons’ vision for tomorrow on that autumn evening.

Push-Button Living

There’s perhaps nothing more Jetsonian than the push-button. Jane Jetson pushes buttons to make dinner, to clean the home, and even to wake up her husband George. The running gag throughout the entire series is that the only thing George does all day at work (all three hours of it) is push a button.

From the very first scene of the first episode we learn precisely how difficult the people of the future have it. Jane Jetson is standing in front of a flat panel “3D” TV and conducting a strenuous workout — of her fingers. Of course, we’re meant to laugh at the fact that people of the year 2062 are living in the lap of luxury needing only push a button to accomplish what used to take hours, but it was also a subtle jab to those viewers at home who may complain about how difficult life is when all the modern conveniences of 1962 were at their disposal.

It’s important to recall that some scholars have argued that modern appliances didn’t actually save nearly as much time as originally envisioned. That’s because these gadgets impose higher standards of household efficiency and cleanliness—we take it for granted that our closets will always be filled with clean clothes; that our yards should boast perfectly maintained lawns and gardens; that our shiny kitchen appliances will make it possible to enjoy diverse and tasty meals. Many people today question this same line of thinking about technological progress, arguing that computers and smartphones have made us more productive, but that the standards for how much one person needs to accomplish have simply risen with it. Not to mention the “always available” culture that our devices have cultivated.

Two screenshots from The Jetsons showing Jane Jetson doing housework

While we often associate leisurely push-button living with the Jetsons, longtime readers of Paleofuture will know that this futuristic cartoon family didn’t invent the concept. In December 1950 an Associated Press article ran in newspapers across the country that gave readers a peek at the year 2000. Experts across all kinds of fields were consulted and the article took it as a given that the American home of the future would be much more automated than it was mid-century:

People will live in houses so automatic that push-buttons will be replaced by fingertip and even voice controls. Some people today can push a button to close a window – another to start coffee in the kitchen. Tomorrow such chores will be done by the warmth of your fingertip, as elevators are summoned now in some of the newest office buildings – or by a mere whisper in the intercom phone.

But, as is often the case in the Jetsons’ world, the gadgets of tomorrow in the premiere episode don’t always work as they were intended. Gadget malfunction is rampant and a source of financial stress in the Jetson home, recalling an article in the Chicago Tribune Sunday Magazine just a few years earlier.

Writing in the September 13, 1959 Chicago Tribune, Evelyn Zemke projects herself into the futuristic world of the year 2000. The “pizza for breakfast?” bit is nearly identical to what we see play out in the Jetson household during the premiere episode.

“Call a service man,” my husband always says when one of our appliances refuses to function.

Sounds simple enough, doesn’t it? Well, it is. At the very worst, probably only the washer, dryer, dishwasher, and TV would give up one day. But what about the housewife of the future – say of the year 2000, when the electronic era will be at its peak?

I can just picture myself in her place - ready to start another care-free day sitting around reading a science fiction thriller while the gadgets do all the work. Already the electronic brain in my kitchen is busy preparing and serving breakfast.

My husband, arriving at the table exclaims, “Pizza? For breakfast?”

“I pushed the button labeled BACON AND EGGS, but-”

“There’s a wire crossed somewhere. Call a service man.”

After doing so, I dispose of the garbage in the electronic disposal unit and pile the dishes in the ultra-sonic dishwasher. Then, after pushing the button which starts the electronic vacuum cleaner, I go out to the garage to set the timer for our radar controled lawnmower.

“Ki-yi-yi!” Sounds like Fifi, our pet poodle.

My daughter, standing in the doorway, calls, “Mom! The cleaner is vacuuming Fifi!”

Judy and her mother Jane Jetson in their home in the premiere episode “Rosey the Robot”

Baby Boom

The premiere episode also shows viewers an interaction with Jane and her daughter Judy that hints at what would later be called the generation gap. Many of the same fears parents have here in the 21st century about their kids “growing up too fast” were splashed across popular media of the 1960s. The August 10, 1962 issue of Life magazine ran the story “Boys and Girls Too Old Too Soon: America’s Subteens Rushing Toward Trouble.” The story included a provocative photo essay showing 12 and 13-year-olds going on dates and engaging in “heavy necking.”

In the 1950s and ’60s the teenager and “subteens” (what we today might call a tween) became a force to be reckoned with. There was suddenly a group of kids larger than any American generation that had come before it, and this had a dramatic ripple effect throughout our society. In Cedar Rapids, Iowa — like hundreds of other communities across the U.S. — that meant building more schools. And for the burgeoning medium of television, that meant delivering storylines which sometimes reflected the growing pains of what was held up as the model American family.

Slidewalks of Tomorrow

As we looked at this past January, the idea of abundant moving sidewalks in the city of tomorrow predates The Jetsons by over half a century. But some of the more interesting mid-century examples, which likely influenced The Jetsons, came from TV and Sunday comic strips. The Disneyland TV episode “Magic Highway, U.S.A.,” which aired on May 14, 1958 looks like it may have inspired the Jetsons’ slidewalks of the future. The show also likely drew inspiration from print media, like the Sunday comic strip “Closer Than We Think,” which you can see below.

Jane Jetson on a moving sidewalk in the premiere episode of The Jetsons

Moving sidewalk of the future in the 1958 Disneyland TV episode “Magic Highway USA”

The June 7, 1959 edition of Arthur Radebaugh’s Sunday comic strip “Closer Than We Think”:

The large malls planned for tomorrow’s metropolitan centers will not be tied up with vehicular traffic. Shoppers and sight-seers will be transported by mobile sidewalks that closely resemble giant conveyer belts. Parcels to be delivered will be carried by overhead rail to trucks on the area’s perimeter.

Moving sidewalk in the June 7, 1959 comic “Closer Than We Think”

Hello Rosey

An interesting detail that’s established in the first episode, but isn’t necessarily carried throughout the series, is that the robot maid of the year 2062 is considered a luxury item. One of the reasons that Jane buys Rosey instead of the more “distinguished” robots (shown as distinguished by simply having British and French accents) is that the Jetsons simply can’t afford anything more expensive.

Rosey the robot maid is perhaps the most iconic futuristic character to ever grace the small screen. Rosey is high-tech, but she’s also fallible. The mere fact that I use “she” rather than “it” speaks to what she represented — the humanoid robot helpers of our future, imperfect as they may be. And strangely, she doesn’t play a very prominent role in the first season of “The Jetsons.” The premiere episode establishes that Rosey is a valued member of the Jetson family, but as you’ll see over the course of this blog series, she doesn’t get a lot of screen time. Perhaps because she was so beloved by kids who saw her on reruns during the 1960s, ’70s and early ’80s she receives a much more prominent role in the 1985 reboot.

Rosey the robot maid waits for the Space Bus in this screenshot from “Rosey the Robot”

If you own the first season DVDs or watch it online you may notice that the first season has title cards which include Orbitty, a character that wasn’t introduced until the 1980s reboot. Knowing that the episode title slates on my DVD copy of “The Jetsons” were from the 1980s, I went down to the Paley Center for Media in Beverly Hills a few months back to see if I could find any clues about the true spelling of “Rosey.” As I mentioned last week, there has been some confusion about the proper way to spell the name. The Paley Center has an enormous collection of old TV and radio programs and sure enough, they have a copy of the first episode of “The Jetsons.” I was a little surprised to learn that the first season wasn’t aired with individual title slates, but I found some vindication in my spelling of “Rosey” in a 1962 board game that was on display.

Jetsons board game released in 1962 (cameraphone photo taken at Paley Center for Media in Los Angeles)

Reception

Reviews of  The Jetsons were generally positive on the day following its premiere, with Rick Du Brow from the UPI calling the show a “genial time killer.” But as we looked at last week, the show suffered from a tough time slot (in most markets it was up against the established powerhouse that was “Walt Disney’s Wonderful World of Color”) and a relative blandness when viewed in black and white, as most Americans did in 1962.

The Cedar Rapids Gazette‘s article about the new influx of color TV programming in Cedar Rapids proclaimed that “this year should be a coming-up-roses year for those who believe that television minus color is like the sky without blue.” Writer Nadine Subtonik acknowledged that it was still expensive but that if kids hound their parents enough “making Mom and Dad’s life miserable” then widespread color TV adoption was a certainty in the near future. But how many color sets were in the Cedar Rapids area at the time? “A quick survey the other morning convinced me of only one thing: Nobody has the faintest idea!”

There are a number of different technologies and subtleties within the Jetsons world that I didn’t touch on in this post, but just know that this was by design. While writing this post I came to realize that if I try to reference every gadget or social anachronism I’ll wind up with 24 novel-length posts and nobody wants to read that. We have 23 more of these to go, so please be patient if I missed your favorite doodad or whatsit. We’ll likely get to it in a future post. And thanks for reading!

The Jetsons title slate from 1962

It was 50 years ago this coming Sunday that the Jetson family first jetpacked their way into American homes. The show lasted just one season (24 episodes) after its debut on Sunday September 23, 1962, but today “The Jetsons” stands as the single most important piece of 20th century futurism. More episodes were later produced in the mid-1980s, but it’s that 24-episode first season that helped define the future for so many Americans today.

It’s easy for some people to dismiss “The Jetsons” as just a TV show, and a lowly cartoon at that. But this little show—for better and for worse—has had a profound impact on the way that Americans think and talk about the future. And it’s for this reason that, starting this Friday, I’ll begin to explore the world of “The Jetsons” one episode at a time. Each week I’ll look at a new episode from the original 1962-63 series, beginning with the premiere episode, “Rosey the Robot.”

Read my recap of Episode 1 here!

Futures Redux

Five decades after its debut, not a day goes by that someone isn’t using “The Jetsons” as a way to talk about the fantastic technological advancements we’re seeing today. Or conversely, evidence of so many futuristic promises that remain unfulfilled. Just look at a handful of news stories from the past few days:

• In fashion. (“Who better than the Jetsons to be inspired by for an out of space theme?”)
• Johnny Depp talks about the West Memphis Three emerging from prison after nearly two decades. ( ”By the time you came out, it’s ‘The Jetsons.’ It’s a whole ‘nother world.”)
• James Cameron talks about the future of interactive movies. (“There might be a certain amount of interactivity, so when you look around, it creates that image wherever you look,” Cameron says. He concedes it is far off: “You’re talking ‘Jetsons’ here.”)
• The future of cars, as depicted at the Los Angeles Auto Show. (“Considering that 2025 is only 13 years away, you would think that nobody’s going to go ‘Jetsons’ with their presentation, but the LAASDC doesn’t roll like that.”)
• The sound of kitschy futurism in modern music. (“Silencio allows Sadier’s various musical influences to breathe and linger, without being upstaged by the motorik propulsion, and ‘Jetsons’ kitsch, of the Stereolab formula.”)

Thanks to my Google Alerts for words and phrases like Jetsons, Minority Report, utopia, dystopia, Blade Runner, Star Trek, apocalypse and a host of others, I’ve been monitoring the way that we talk about the future for years. And no point of reference has been more popular and varied as a symbol of tomorrowism than “The Jetsons.”

Golden Age of Futurism

“The Jetsons” was the distillation of every Space Age promise Americans could muster. People point to “The Jetsons” as the golden age of American futurism because (technologically, at least) it had everything our hearts could desire: jetpacks, flying cars, robot maids, moving sidewalks. But the creators of “The Jetsons” weren’t the first to dream up these futuristic inventions. Virtually nothing presented in the show was a new idea in 1962, but what “The Jetsons” did do successfully was condense and package those inventions into entertaining 25-minute blocks for impressionable, media-hungry kids to consume.

And though it was “just a cartoon” with all the sight gags and parody you’d expect, it was based on very real expectations for the future. As author Danny Graydon notes in The Jetsons: The Official Cartoon Guide, the artists drew inspiration from futurist books of the time, including the 1962 book 1975: And the Changes to Come, by Arnold B. Barach (who envisioned such breakthroughs as ultrasonic dishwashers and instant language translators). The designers also drew heavily from the Googie aesthetic of southern California (where the Hanna-Barbera studios were located)—a style that perhaps best represented postwar consumer culture promises of freedom and modernity.

The years leading up to “The Jetsons” premiere in September 1962 were a mix of techo-utopianism and Cold War fears. The launch of Sputnik by the Soviets in 1957 created great anxiety in an American public that already had been whipped up into a frenzy about the Communist threat. In February 1962 John Glenn became the first American to orbit the Earth, but less than a year earlier the Bay of Pigs fiasco raised tensions between the superpowers to a dangerous level. Americans seemed equally optimistic and terrified for the future.

I spoke over the phone with Danny Graydon, the London-based author of the official guide to “The Jetsons.” Graydon explained why he believed the show resonated with so many Americans in 1962: “It coincided with this period of American history when there was a renewed hope — the beginning of the ’60s, sort of pre-Vietnam [protests], when Kennedy was in power. So there was something very attractive about the nuclear family with good honest values thriving well into the future. I think that chimed with the zeitgeist of the American culture of the time.”

Early character sketch of the Jetson family from the Official Guide to the Jetsons by Danny Graydon

Where’s My Jetpack?

As Graydon points out, “The Jetsons” was a projection of the model American family into the future. The world of ”The Jetsons” showed people with very few concerns about disrupting the status quo politically or socially, but instead showed a technologically advanced culture where the largest concern of the middle class was getting “push-button finger.”

It’s important to remember that today’s political, social and business leaders were pretty much watching ”The Jetsons” on repeat during their most impressionable years. People are often shocked to learn that “The Jetsons” lasted just one season during its original run in 1962-63 and wasn’t revived until 1985. Essentially every kid in America (and many internationally) saw the series on constant repeat during Saturday morning cartoons throughout the 1960s, ’70s and ’80s. Everyone (including my own mom) seems to ask me, “How could it have been around for only 24 episodes? Did I really just watch those same episodes over and over again?” Yes, yes you did.

But it’s just a cartoon, right? So what if today’s political and social elite saw ”The Jetsons” a lot? Thanks in large part to the Jetsons, there’s a sense of betrayal that is pervasive in American culture today about the future that never arrived. We’re all familiar with the rallying cries of the angry retrofuturist: Where’s my jetpack!?! Where’s my flying car!?! Where’s my robot maid?!? “The Jetsons” and everything they represented were seen by so many not as a possible future, but a promise of one.

This nostalgia for the futurism of yesteryear has very real consequences for the way that we talk about ourselves as a nation. So many people today talk about how divided we are as a country and that we no longer dream “like we used to.” But when we look at things like public approval of the Apollo space program in the 1960s, those myths of national unity begin to dissolve. Public approval of funding for the Apollo program peaked at 53 percent (around the first moon landing) but pretty much hovered between 35-45 percent for most of the 1960s. Why is there a misconception today about Americans being more supportive of the space program? Because an enormous generation called Baby Boomers were kids in the 1960s; kids playing astronaut and watching shows like “The Jetsons”; kids who were bombarded with images of a bright, shiny future and for whom the world was much simpler because they saw everything through the eyes of a child.

Why Only One Season?

If ”The Jetsons” is so important and resonated with so many viewers, then why was the show canceled after just one season (though it was revived in the 1980s)? I’ve spoken to a number of different people about this, but I haven’t heard anyone mention what I believe to be the most likely reason that “The Jetsons” wasn’t renewed for a second season: color. Or, more accurately, a lack of color. ”The Jetsons” was produced and broadcast in color, but in 1962 less than 3 percent of American households had a color television set. In fact, it wasn’t until 1972 that 50 percent of American households had a color TV.

The Jetsons’ future is bright; it’s shiny; and it’s in color. But most people watching on Sunday nights obviously didn’t see it like that. The immersive world of “The Jetsons” looks far more flat and unengaging in black and white. And unlike the other network shows it was up against on Sunday nights (which was in most markets “Walt Disney’s Wonderful World of Color” on NBC and “Car 54 Where Are You?” on CBS) “The Jetsons” suffered disproportionately more from being viewed in black and white.

NBC also had an incumbent advantage. If you’d made “Walt Disney’s Wonderful of Color” appointment viewing for the past year (Disney jumped ship from ABC to NBC in 1961 where they not only began broadcasting in color, but added “color”  to the name) it’s unlikely you’d switch your family over to an unknown cartoon entity. “The Jetsons” was the first show ever broadcast in color on ABC, but it was still up to individual affiliates as to whether the show would be broadcast in color. According to the September 23, 1962 New York Times only people with access to ABC’s owned-and-operated stations in New York, Chicago, Detroit, San Francisco and Los Angeles were guaranteed to see the show broadcast in color—provided you owned a color set.

I’ve takens some screenshots from the DVD release of the first season to show just how dramatic a difference color can make with a show like this.

Establishing shot from the Jetsons (“Rosey the Robot” September 23, 1962)

Black and white versus color comparison of the Jetsons (“Las Venus” December 16, 1962)

Screenshots from “Millionaire Astro” originally aired January 6, 1963

There’s also this promo from 1962, which gives us a taste of what “The Jetsons” looked like devoid of color. It’s bizarre for those of us who grew up on “The Jetsons” to see their fantastical world reduced to black and white:

The What-Ifs

There are a lot of “what-ifs” in “The Jetsons” universe that may have had substantial bearing on politicians, policymakers and the average American today. If we accept that media has an influence on the way that we view culture, and our own place in the future—as “The Jetsons” seems to ask us to do—we have to ask ourselves how our expectations might have changed with subtle tweaks to the Jetson story. What if George took a flying bus or monorail instead of a flying car? What if Jane Jetson worked outside of the home? What if the show had a single African-American character? These questions are impossible to answer, of course, but they’re important to recall as we examine this show that so dramatically shaped our understanding of tomorrow.

1985 and Beyond

Obviously the 1985-87 reboot of “The Jetsons” TV show played an important role in carrying the futuristic toon torch, but it’s in many ways an entirely different animal. The animation simply has a different feel and the storylines are arguably weaker, though I certainly remember watching them along with the original reruns when I was a kid in the 1980s. There were also movies produced—1990′s The Jetsons was released theatrically and the made-for-TV movie crossover The Jetsons Meet the Flintstones first aired in 1987. But for our purposes, we’ll just be exploring the first season and its immediate influence during the American Space Age. With talk of a live-action Jetsons movie in the works, it will be interesting to see how a revamped Jetsons might play today.

A few style notes that I’ll get out of the way:

• I spell Rosey the way it appeared in merchandise of the 1960s. Yes, you’ll sometimes see it spelled “Rosie” in video games and comics of the 1980s, but since our focus is the first season I’m sticking with Rosey.
• The show never mentions “within world” what year the Jetson family is living, but for our purposes we’ll assume it to be 2062. Press materials and newspapers of 1962 mention this year, even though the characters only ever say “21st century” during the first season of the show.
• Orbitty is from the 1980s reboot of The Jetsons. Orbitty, a pet alien, is essentially the Jar-Jar Binks of the Jetsons’ world and you probably won’t see me mention him again.

Meet George Jetson

The Jetsons, of course, represents a nostalgia for the future; but perhaps more oddly, it still represents the future to so many people who grew up with it. I’m excited to get started on this project and welcome your comments throughout this process, especially if you have vivid memories of the show from when you were a kid. I know I certainly do — I turned it into my career!

Update: The first paragraph of this post was revised to clarify that more episodes of “The Jetsons” were produced in the 1980s.

The farmer of the year 2031 works at his large flat-panel television (1931)

The March 1931 issue of The Country Gentleman magazine included this advertisement for Timken bearings. With the bold headline “100 YEARS AHEAD” the ad promises that the farmer of the future may be unrecognizable — thanks to Timken bearings, of course. Our farmer of tomorrow wears a suit to work and sits at a desk that looks oddly familiar to those of us here in the year 2012. We’ve looked at many different visions of early television, but this flat panel widescreen display really stands out as exceptionally visionary. Rather than toil in the field himself, the farmer of the future uses television (something more akin to CCTV than broadcast TV) and remote controls to direct his farm equipment.

Television technology wasn’t yet a practical reality in 1931, even though inventors had been making a go of it since 1880. But this high-tech vision of the future is even more astounding when you consider that when this advertisement ran the vast majority of farms didn’t even have electricity. In 1930, just 10.4 percent of the 6 million farms in the U.S. had electricity.

The ad tries not to position America’s agricultural advancements as merely things to come. This being Great Depression era advertising — where messages of reassurance are common — the ad copy makes sure to explain that American farmers are more technologically advanced than those of any other country in the world. But, of course, Timken bearings are the economical way to catapult you into a bold new agricultural future.

From the 1931 advertisement:

With science making such astonishing progress in all of its advanced branches, the above pictorial prediction may not be so far afield of the manner in which farming operations will actually be conducted 100 years hence… Operation of farm implements by means of television and remote electrical controls may then be more than merely an imaginary illustration… But even today, measured in terms of human progress, the American farmer is at least 100 years ahead of the rest of the world… In no other country under the sun will you find anywhere near 5,000,000 automobiles helping the farmer to a bigger and better life as you do in America… Over $2,500,000,000.00 worth of farm machinery — and radio valued at millions of dollars, are but a few of other factors that make American farm life profitable and pleasurable…Timken has both a direct and indirect bearing on practically everything you use or enjoy. For in the making of almost every important article, Timken Bearings play their part in keeping down costs… Your automobile, your telephone, your radios, your farm machinery are in countless cases fabricated with Timken Bearing equipped machinery… And after being economically manufactured with the aid of Timken, much of your power equipment, and an overwhelming majority of your automobiles and trucks have Timken Bearings. This is done so that your equipment will last longer — give more satisfactory service… Among the most important mechanical contributions of the last century are Timken Tapered Roller Bearings… With this advanced product all types of machinery enjoy friction freedom, which to you, the user, means longer life, lessened upkeep and reduced costs. If you would favor your pocketbook see that every piece of farm machinery that you purchase is Timken Bearing Equipped… The Timken Roller Bearing Company, Canton, Ohio.

If I hadn’t found it myself, I’d be extremely skeptical that this illustration was actually from 1931. That flat panel display is just too spot-on. For the sake of comparison, this was the American farmer of 1930:

American farmer operating a tractor and reaper (Library of Congress, circa 1930)