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October 15, 2012

The Marshmallow Test Gets More Complicated

A four-year-old girl reenacts the marshmallow test (Credit: J. Adam Fenster / University of Rochester)

When I wrote about the marshmallow test several years ago, it seemed so simple:

A child was given a marshmallow and told he could either ring a bell to summon the researcher and get to eat the marshmallow right away or wait a few minutes until the researcher returned, at which time the child would be given two marshmallows. It’s a simple test of self control, but only about a third of kids that age will wait for the second marshmallow. What’s more interesting, though, is that success on that test correlates pretty well with success later in life. The children who can’t wait grow up to have lower S.A.T. scores, higher body mass indexes, problems with drugs and trouble paying attention.

The initial finding hasn’t been overturned, but a new study in the journal Cognition is adding a layer of complexity to the test with the finding that whether the child perceives the researcher as trustworthy matters.

“Our results definitely temper the popular perception that marshmallow-like tasks are very powerful diagnostics for self-control capacity,” Celeste Kidd, a doctoral candidate in brain and cognitive sciences at the University of Rochester and the study’s lead author, said in a statement.

Kidd and her colleagues started their experiment by adding a step before giving their group of 28 three- to five-year-old children the marshmallow test: Similar to the marshmallow test, the children were given an art task, with a researching placing before a child either a well-worn set of crayons or a small sticker. The children were promised a better art supply (new crayons or better stickers) if they waited for the researcher to come back. With half of the children, though, the researcher didn’t follow up on that promise, telling the kid that better supplies were unavailable.

And then the researcher administered the marshmallow test.

Children who had been primed to believe that the researcher was reliable waited an average of 12 minutes before eating the marshmallow, but those in the “unreliable” group waited only three minutes. What’s more, nine out of 14 children in the “reliable” group were able to wait the full 15 minutes for the researcher to return, while only one kid in the unreliable group was able to wait that long.

“Delaying gratification is only the rational choice if the child believes a second marshmallow is likely to be delivered after a reasonably short delay,” Kidd said. Self control isn’t so important, it seems, if you don’t think there’s anything worth controlling yourself for.

Kidd got interested in the test after volunteering at a homeless shelter. “There were lots of kids staying there with their families. Everyone shared one big area, so keeping personal possessions safe was difficult,” Kidd said. “When one child got a toy or treat, there was a real risk of a bigger, faster kid taking it away. I read about these studies and I thought, ‘All of these kids would eat the marshmallow right away.’ “

The study doesn’t invalidate the marshmallow test–willpower is still important–but it does mean that people shouldn’t look at kids who fail the test as being instantly doomed to failure. Instead, parents of kids who appear to lack self control might want to look more closely at why they would eat the marshmallow–is it because they can’t wait or because they can’t trust that the next marshmallow will appear?



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6 Comments »

  1. Matt Houston says:

    What about the child who really doesn’t want a second marshmallow? Did the test factor this in?

  2. Katkinkate says:

    Also, what if the kid doesn’t really like marshmellows? It was quite a while ago now, but I think when I was that young, I could probably control myself over marshmellows, but if they offered chocolate, I’d have a harder time being patient. Although I may have managed it out of greed.

  3. Ed says:

    I wonder if this isn’t a result of a culture in which everyone expects (demands?) instant gratification. Now you have always on communications by cell/smart phone and internet access to everything in the world. Want to watch TV; there’s 500 channels available, half of which promise you can have it all. You want something, go on line with your credit card and you can have it tomorrow and not worry about paying for it until the future. Why wait when you can have it now and later. I would be curious if they looked at how connected were these kids and their families? I would suspect that even kids in a shelter are not immune to this.

  4. Marti Hokans says:

    I think the first two comments about actually wanting the marshmallow are on point. Newsweek reviewed this test a few years back and spoke to the mother of one who ate the first marshmallow. Worried that she might be raising a child with “issues”, she sat down to have a talk about it and was told: “I don’t like them all that much so one was plenty.”
    I think this test should have been done with a big fishbowl of Halloween candy assortments. Let the child choose one and then proceed with the test. Waiting for a reward of your choice could make a big difference too. I know it would for me. The only way I ever liked marshmallows was in s’mores or floating on hot cocoa.

  5. BLegg says:

    I think you’re right on the mark Ed. I’d be very interested to see results of this test from 50 years ago, 40 years ago, etc up to today. It’s too late now but I’d guess you would see less and less patience shown. Society has become much more instant and this can be seen in children as young as 3. If your 3 year old is hungry don’t you just whip out a bag of pre-made snacks out of your pocket/purse and give it to them immediately? It’s expected. I highly doubt this was the case even 50 years ago, waiting was a bigger part of life.

  6. Erudite says:

    Hilarious. Let’s create a test to validate the less patient so they don’t feel bad about themselves. Our society of “everyone gets a trophy” continues…

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